Hubspot Marketing

SEPTEMBER 14, 2017

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

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Thought Leadership Social Media Marketing Place Customer 145

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the needs and pain points of their most strategic accounts, and they speak specifically to those accounts in a tailored way.

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Succession Planning Transform Thought Leadership Finance 134

Marketing Insider Group

SEPTEMBER 14, 2017

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

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Traackr

SEPTEMBER 19, 2017

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.

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Influencer Marketing Marketers Marketing Customer 104

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Rock Content

SEPTEMBER 11, 2017

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

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Duct Tape Marketing

SEPTEMBER 13, 2017

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jon Acuff. Podcast Transcript. Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.

Education 78

Education Customer Branding Marketing 78

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout the customer journey is also an important part of communicating clearly.

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Marketing Insider Group

SEPTEMBER 14, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].

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Market Trends Content Marketing Marketing Marketers 110

Traackr

SEPTEMBER 11, 2017

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

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Influencer Marketing Marketers Marketing 99

Rock Content

SEPTEMBER 25, 2017

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. Even though computer vision technology is improving, David Erickson, vice president of online marketing at Karwoski & Courage Public Relations, said it’s still important to practice traditional image search optimization techniques.

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Marketers Marketing SEO User-Generated 72

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

SEPTEMBER 14, 2017

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no matter where they’re located, what they d

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Customer Affiliate Marketing Fashion Food 76

Zumvu

SEPTEMBER 28, 2017

With more and more brands trying to connect with audiences the business competition is also increasing in the social channels. Therefore, it’s vital for social media users to quickly figure the best engagement methods for the upcoming year.

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Branding 52

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations.

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Marketing Insider Group

SEPTEMBER 12, 2017

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

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Branding Marketers Marketing Digital Marketing 110

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Traackr

SEPTEMBER 25, 2017

Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.

Influencer Marketing 95

Influencer Marketing Marketers Marketing 95

Rock Content

SEPTEMBER 14, 2017

In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. People were excited and the event was taking over social media, allowing us a short break from political rants and posts. And then as I was minding my own business I ran across a Facebook post by Marcus Sheridan (a.k.a. the Saleslion) that read: What do the solar eclipse and content marketing have in common?

Content Marketing 69

Content Marketing Whitepaper Marketers Marketing 69

Duct Tape Marketing

SEPTEMBER 28, 2017

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off.

eCommerce 76

eCommerce Education Product Marketing Strategy 76

Zumvu

SEPTEMBER 27, 2017

If you are looking for a solid digital marketing strategy, here is why you should be concentrating on Instagram.

Digital Marketing 52

Digital Marketing Marketers Marketing Marketing Strategy 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.

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eBook Thought Leadership Email Marketing Product 134

Marketing Insider Group

SEPTEMBER 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

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Market Trends Marketers Marketing Customer 109

Traackr

SEPTEMBER 12, 2017

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.

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Influencer Marketing Marketing Marketers 94

Rock Content

SEPTEMBER 21, 2017

The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations. To help brands win with content at every stage of the buying journey, I’m thrilled to announce that ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform.

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Branding Customer Marketing Marketers 0

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Duct Tape Marketing

SEPTEMBER 21, 2017

6 Tips for Converting One-Time Customers into Recurring Ones written by Guest Post read more at Duct Tape Marketing. “The purpose of a business is to create a customer.”. Peter Drucker, Austrian-American management consultant, educator, and author. We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve.

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Customer Customer loyalty Fashion Education 75

Zumvu

SEPTEMBER 26, 2017

Content marketing tactics and workarounds that used to rule the world for you, may now have lost their mojo. The recipe of success for modern digital marketers is to keep evolving with this highly dynamic industry and trends.

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Content Marketing Marketers Marketing Digital Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in your prospects’ ears: push the button , claim the offer.

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CRM Thought Leadership Place Email Marketing 134

Marketing Insider Group

SEPTEMBER 6, 2017

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group.

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Digital Marketing Marketers Marketing Marketing Strategy 109

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Traackr

SEPTEMBER 1, 2017

Before you attend the first-ever influencer marketing track at CMworld, get to know the 19 speakers who are leading these online conversations.

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Influencer Marketing Marketing Marketers 92

Rock Content

SEPTEMBER 27, 2017

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy and editorial planning into implementation is through the effective use of an editorial calendar.

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CMO Management Content Marketing Place 63

Duct Tape Marketing

SEPTEMBER 20, 2017

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jim Brown. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0.

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Price Marketing Marketers 74

Zumvu

SEPTEMBER 21, 2017

Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.

Analytics 52

Analytics SEO Digital Marketing Customer 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding