Adobe Experience Cloud Blog
AUGUST 26, 2014
'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.
Marketing Insider Group
AUGUST 18, 2014
'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level.
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Duct Tape Marketing
AUGUST 28, 2014
'A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy! How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! Building a winning local website is no simple task.
Adobe Experience Cloud Blog
AUGUST 21, 2014
'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.
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Adobe Experience Cloud Blog
AUGUST 18, 2014
'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.
Adobe Experience Cloud Blog
AUGUST 12, 2014
'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal its often seen as a low investment, high impact strategy. But while these campaigns do tend to be inexpensive, they also require a big imagination. But before we dive in, what exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 27, 2014
'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney , nor did the
Adobe Experience Cloud Blog
AUGUST 7, 2014
'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters.
Adobe Experience Cloud Blog
AUGUST 6, 2014
'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey.
Adobe Experience Cloud Blog
AUGUST 25, 2014
'Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Adobe Experience Cloud Blog
AUGUST 14, 2014
'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.
Adobe Experience Cloud Blog
AUGUST 13, 2014
'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume your content.
Adobe Experience Cloud Blog
AUGUST 19, 2014
'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
Adobe Experience Cloud Blog
AUGUST 20, 2014
'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Adobe Experience Cloud Blog
AUGUST 28, 2014
'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zap
Adobe Experience Cloud Blog
AUGUST 4, 2014
'Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon.
Marketing Insider Group
AUGUST 28, 2014
'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marke
Marketing Insider Group
AUGUST 20, 2014
'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
AUGUST 26, 2014
'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.
Duct Tape Marketing
AUGUST 26, 2014
'Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let me preface this post by highlighting the words in the title “right now.”. photo credit: windy_sydney via photopin cc. As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted d
Duct Tape Marketing
AUGUST 21, 2014
'How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post i s from Erik Larson – Enjoy! . You’re getting frustrated. You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.
Duct Tape Marketing
AUGUST 11, 2014
'10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this. One people are searching for that one killer lead tactic that will mask all ills or, Two people fail to realize that successful B2B lead generation is made up of
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
AUGUST 15, 2014
'The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double the size of their existing ‘feature’ phone that allowed you to replicate an experience historically reserved for
Duct Tape Marketing
AUGUST 14, 2014
'8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! photo credit: shutterstock. Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go o
Duct Tape Marketing
AUGUST 25, 2014
'Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy! If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment.
Duct Tape Marketing
AUGUST 7, 2014
'How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. ‘Mobile marketing’ Image Credit: Osman Kalkavan. In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users.
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Duct Tape Marketing
AUGUST 1, 2014
'How Your Unique Worldview Affects the Content You Create written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin P Lambert – Enjoy! photo credit: ZeroOne on Flickr. If you’re making an effort to create and distribute content these days, you know that standing out from the crowd is difficult.
Duct Tape Marketing
AUGUST 8, 2014
'Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from Justin Belmont Enjoy! Photo Credit: Barber Chair. Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza.
Duct Tape Marketing
AUGUST 29, 2014
'The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important.
Duct Tape Marketing
AUGUST 27, 2014
'What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Jordan Harbinger. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.
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