August, 2014

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.

PR
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7 Content Marketing Lessons From Red Bull Media House

Marketing Insider Group

'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level.

Insiders

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Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Duct Tape Marketing

'Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let me preface this post by highlighting the words in the title “right now.”. photo credit: windy_sydney via photopin cc. As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted d

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10 Blogs to Bookmark: Social Marketing Edition

Adobe Experience Cloud Blog

'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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The Essential 8: Marketing Reports You Need

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.

More Trending

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Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consu

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4 Things We Learned from the Ice Bucket Challenge

Adobe Experience Cloud Blog

'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney , nor did the

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How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey.

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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

'Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

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How (and Why) to Personalize Content on the Web

Adobe Experience Cloud Blog

'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume your content.

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3 Ways to Justify Your Event Spend

Adobe Experience Cloud Blog

'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.

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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Marketing in Higher Ed: How to Improve Your Grades

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon.

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10 Expert Tips On How To Achieve Content Marketing ROI

Marketing Insider Group

'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marke

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What Is Content Marketing? And 9 More Content Marketing Questions Answered

Marketing Insider Group

'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.

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Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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A Visual Guide to Local SEO for Small Business Websites

Duct Tape Marketing

'A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy! How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! Building a winning local website is no simple task.

SEO
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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

'10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this. One  people are searching for that one killer lead tactic that will mask all ills or, Two  people fail to realize that successful B2B lead generation is made up of

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The Future of Mobile Search Marketing

Duct Tape Marketing

'The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double the size of their existing ‘feature’ phone that allowed you to replicate an experience historically reserved for

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How to Get More Customers for Free This Week Through Google

Duct Tape Marketing

'How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post i s from Erik Larson – Enjoy! . You’re getting frustrated. You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

'8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! photo credit: shutterstock. Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go o

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Does Your Business Have a TV Show?

Duct Tape Marketing

'Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy! If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment.

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How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

'How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. ‘Mobile marketing’ Image Credit: Osman Kalkavan. In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users.

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Just Work the Program

Duct Tape Marketing

'Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from  Justin Belmont   Enjoy! Photo Credit: Barber Chair. Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

'The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important.

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What Does Charm Have To Do with Business?

Duct Tape Marketing

'What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Jordan Harbinger. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.

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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

'In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. … or why the biggest sales problem businesses think they have isn’t the one they actually have! It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network - Kurian M.