August, 2014

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.

PR 134
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7 Content Marketing Lessons From Red Bull Media House

Marketing Insider Group

'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level.

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A Visual Guide to Local SEO for Small Business Websites

Duct Tape Marketing

'A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy! How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! Building a winning local website is no simple task.

SEO 78
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10 Blogs to Bookmark: Social Marketing Edition

Adobe Experience Cloud Blog

'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The Essential 8: Marketing Reports You Need

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.

eBook 134
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6 Ways to Make Guerrilla Marketing Work For You

Adobe Experience Cloud Blog

'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. But while these campaigns do tend to be inexpensive, they also require a big imagination. But before we dive in, what exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson.

Transform 134

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4 Things We Learned from the Ice Bucket Challenge

Adobe Experience Cloud Blog

'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney , nor did the

eBook 134
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5 Ways to Redefine and Retell your Brand’s Story

Adobe Experience Cloud Blog

'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters.

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How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey.

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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

'Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

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How (and Why) to Personalize Content on the Web

Adobe Experience Cloud Blog

'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume your content.

eBook 134
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3 Ways to Justify Your Event Spend

Adobe Experience Cloud Blog

'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.

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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zap

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Marketing in Higher Ed: How to Improve Your Grades

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon.

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10 Expert Tips On How To Achieve Content Marketing ROI

Marketing Insider Group

'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marke

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What Is Content Marketing? And 9 More Content Marketing Questions Answered

Marketing Insider Group

'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.

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Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Duct Tape Marketing

'Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let me preface this post by highlighting the words in the title “right now.”. photo credit: windy_sydney via photopin cc. As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted d

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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

'10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this. One  people are searching for that one killer lead tactic that will mask all ills or, Two  people fail to realize that successful B2B lead generation is made up of

eBook 78
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The Future of Mobile Search Marketing

Duct Tape Marketing

'The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double the size of their existing ‘feature’ phone that allowed you to replicate an experience historically reserved for

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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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How to Get More Customers for Free This Week Through Google

Duct Tape Marketing

'How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post i s from Erik Larson – Enjoy! . You’re getting frustrated. You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.

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8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

'8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! photo credit: shutterstock. Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go o

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Does Your Business Have a TV Show?

Duct Tape Marketing

'Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy! If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment.

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How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

'How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. ‘Mobile marketing’ Image Credit: Osman Kalkavan. In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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How Your Unique Worldview Affects the Content You Create

Duct Tape Marketing

'How Your Unique Worldview Affects the Content You Create written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin P Lambert – Enjoy! photo credit: ZeroOne on Flickr. If you’re making an effort to create and distribute content these days, you know that standing out from the crowd is difficult.

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Just Work the Program

Duct Tape Marketing

'Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from  Justin Belmont   Enjoy! Photo Credit: Barber Chair. Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza.

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

'The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important.

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What Does Charm Have To Do with Business?

Duct Tape Marketing

'What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Jordan Harbinger. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.

Product 75
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.