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by Maria Pergolino Every year, millions of professionals across the country gather at various marketing trade shows and conferences meant to further careers, promote networking, and keep employees up-to-date on the latest trends. We have compiled a list of these conferences and trade shows by city, date and topic for your personal reference. Just think: if you can convince your boss, you could attend a conference every week!
Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing!
5 Types of Content That Every Business Must Employ This content from: Duct Tape Marketing Marketing podcast with John Jantsch (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Dawn Endico via Flickr The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.
by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention – ABC, 123 by the Jackson Five.
by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network.
by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network.
by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.
by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. It’s been my view that the most senior marketing people already occupied that seat.
by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations. At first glance, an online community may seem like a lame ploy to add a unique branded B2B social media aspect to your website, but it’s actually the best thing to come to Support since online chat!
by Maria Pergolino One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next. “Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices.
What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.
by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to t
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# While the answer is often that it really depends on your business, I think the bottom line is that most companies are not focused on solving the right problem.
by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast. Here are the sessions I will be attending, along with the reasons I think these are the ones to see – and the reasons I think they will sell out the quickest.
Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.
In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
by Carol Fox In 1848, people flocked to California in search of gold. They initially used the panning technique to separate gold from dirt and gravel found on the riverbank. But competition was fierce, and not everyone made money. In fact, it’s estimated that only 1 in 20 left with more than when they arrived. Today’s marketers are faced with similar challenges to California’s gold-seekers.
Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.
by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how? Not to worry – many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. However, nudging leads too fast, or with the wrong message, can quickly spoil them.
Recently Renee DeCoskey , one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media. 1. How did you get your start in the industry?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Only Reason to Participate in Social Media This content from: Duct Tape Marketing Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get&# social media game. One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business.
5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit. koocbor via Flickr In this pursuit, marketers have long realized there is a definite cycle that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars.
The Business Case for Solitude This content from: Duct Tape Marketing One of the things business owners don’t get enough of is solitude. We are constantly surrounded by coworkers, prospects, suppliers and customers in a never-ending battle to grow the business. anoldent via Flickr Don’t get me wrong, plenty of business owners are cut off and alone too, but solitude and loneliness are not the same thing.
The SEO Cupcake This content from: Duct Tape Marketing When asked to talk about marketing these days I spend increasing amounts of time explaining the notion of being found. Like it not, generating leads by putting lots of valuable content in the places where people look for just such a thing is central to marketing success these days. When looking for a simple way to illustrate the important relationship between content, social and SEO, I decided to forgo the obvious pyramid or Venn diagram and
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. Creating an exceptional customer experience is pretty simple really – you only need to do one thing – pay attention. Click to Download Map Form Okay, I know you want more than that so I’ll expand on this thought and then break it back down again.
by Phil Fernandez In my previous blog post , I discussed the ongoing conversation in marketing circles about having a “seat” at the senior management table. To achieve that goal, my recommendation was to grab and “own” a seat at the company’s “revenue table.” Needless to say, that is where all the action really is. The best way to establish a firm hold on that seat is to attack the entire revenue process through a Revenue Performance Management (RPM) strategy.
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