Adobe Experience Cloud Blog

JULY 18, 2011

by Maria Pergolino Every year, millions of professionals across the country gather at various marketing trade shows and conferences meant to further careers, promote networking, and keep employees up-to-date on the latest trends. We have compiled a list of these conferences and trade shows by city, date and topic for your personal reference. Just think: if you can convince your boss, you could attend a conference every week!

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Marketing Insider Group

JULY 14, 2011

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing!

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Place Branding Marketing Marketers 111

Duct Tape Marketing

JULY 18, 2011

5 Types of Content That Every Business Must Employ This content from: Duct Tape Marketing Marketing podcast with John Jantsch (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Dawn Endico via Flickr The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.

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Adobe Experience Cloud Blog

JULY 21, 2011

by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing.

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Adobe Experience Cloud Blog

JULY 19, 2011

by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention – ABC, 123 by the Jackson Five.

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Email Marketing B2C Marketers Marketing 120

Adobe Experience Cloud Blog

JULY 22, 2011

by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network.

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Adobe Experience Cloud Blog

JULY 12, 2011

by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. It’s been my view that the most senior marketing people already occupied that seat.

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Adobe Experience Cloud Blog

JULY 26, 2011

by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations. At first glance, an online community may seem like a lame ploy to add a unique branded B2B social media aspect to your website, but it’s actually the best thing to come to Support since online chat!

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Adobe Experience Cloud Blog

JULY 6, 2011

by Maria Pergolino One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next. “Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck.

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Content Marketing Whitepaper Manufacturing Marketers 111

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

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Management Branding Customer Customer loyalty 109

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Adobe Experience Cloud Blog

JULY 5, 2011

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices.

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Marketers Marketing Promotion Customer 109

Marketing Insider Group

JULY 27, 2011

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.

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Transform Whitepaper B2C Marketers 107

Adobe Experience Cloud Blog

JULY 13, 2011

by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to t

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Analytics eBook Marketers Marketing 107

Marketing Insider Group

JULY 12, 2011

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# While the answer is often that it really depends on your business, I think the bottom line is that most companies are not focused on solving the right problem.

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Direct Mail Inbound Marketing B2C Entertainment 105

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JULY 15, 2011

by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast. Here are the sessions I will be attending, along with the reasons I think these are the ones to see – and the reasons I think they will sell out the quickest.

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Event Marketing Marketers Marketing Video Marketing 104

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

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Inbound Marketing Whitepaper Marketing Mix B2C 102

Marketing Insider Group

JULY 21, 2011

In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach.

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Marketers Marketing Customer Place 102

Adobe Experience Cloud Blog

JULY 7, 2011

by Carol Fox In 1848, people flocked to California in search of gold. They initially used the panning technique to separate gold from dirt and gravel found on the riverbank. But competition was fierce, and not everyone made money. In fact, it’s estimated that only 1 in 20 left with more than when they arrived. Today’s marketers are faced with similar challenges to California’s gold-seekers.

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Analytics Place Customer Marketing 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.

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Automobile New Technology Marketers Marketing 97

Adobe Experience Cloud Blog

JULY 8, 2011

by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how? Not to worry – many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. However, nudging leads too fast, or with the wrong message, can quickly spoil them.

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Direct Mail Communications Education Branding 97

Marketing Insider Group

JULY 6, 2011

Recently Renee DeCoskey , one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media. 1. How did you get your start in the industry?

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Marketing Mix Analytics Management Communications 80

Duct Tape Marketing

JULY 12, 2011

The Brutally Honest Guide to Naming Circles in Google Plus This content from: Duct Tape Marketing Users of Google+ are quickly coming to the conclusion that one of the game changing features offered up by this new social network is the following and sharing filter called Circles. For those that have not yet wandered into G+, you can segment those you follow into groups (circles) with the idea that this gives you the ability to share selectively – business contacts get business stuff, famil

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SEO Marketing Marketers 78

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Duct Tape Marketing

JULY 6, 2011

The Only Reason to Participate in Social Media This content from: Duct Tape Marketing Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get&# social media game. One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business.

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eBook Education Place Customer 78

Duct Tape Marketing

JULY 21, 2011

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit. koocbor via Flickr In this pursuit, marketers have long realized there is a definite cycle that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars.

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Education Communications Customer Product 78

Duct Tape Marketing

JULY 25, 2011

The Business Case for Solitude This content from: Duct Tape Marketing One of the things business owners don’t get enough of is solitude. We are constantly surrounded by coworkers, prospects, suppliers and customers in a never-ending battle to grow the business. anoldent via Flickr Don’t get me wrong, plenty of business owners are cut off and alone too, but solitude and loneliness are not the same thing.

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Education Customer Product Branding 78

Duct Tape Marketing

JULY 11, 2011

The SEO Cupcake This content from: Duct Tape Marketing When asked to talk about marketing these days I spend increasing amounts of time explaining the notion of being found. Like it not, generating leads by putting lots of valuable content in the places where people look for just such a thing is central to marketing success these days. When looking for a simple way to illustrate the important relationship between content, social and SEO, I decided to forgo the obvious pyramid or Venn diagram and

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SEO Health Place Product 77

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Duct Tape Marketing

JULY 27, 2011

How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. Creating an exceptional customer experience is pretty simple really – you only need to do one thing – pay attention. Click to Download Map Form Okay, I know you want more than that so I’ll expand on this thought and then break it back down again.

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Duct Tape Marketing

JULY 7, 2011

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Duct Tape Marketing

JULY 19, 2011

5 Google Plus Tips and Chris Brogan This content from: Duct Tape Marketing Marketing podcast with Chris Brogan (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) For this week’s episode of the Duct Tape Marketing Podcast I grabbed a few minutes with Chris Brogan.

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Place Customer Marketing Marketers 77

Duct Tape Marketing

JULY 29, 2011

Google Plus Starting to Impact Search This content from: Duct Tape Marketing The link between Google Plus and the impact it will have on search results is one that many people are watching closely. Google Plus is taking hold and Google’s search product is a big benefactor as millions of motivated folks are +1ing, sharing and commenting on great content they create and find.

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