Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies.

Inbound Marketing 94

Inbound Marketing Marketers Marketing SEO 94

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. Helping arm marketers for this challenge is The Truth About Marketing ROI author Merry Elrick, the subject of the next post in the B2B Marketing Thought Leader Interview Series. 1.

Thought Leadership 84

Thought Leadership Marketers Marketing Management 84

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing. Also, on August 19, more than 1,000 people attended the Definitive Guide to Lead Nurturing webinar that I presented along with Sergio Balegno, Sr.

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eBook Management Communications Place 75

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Adobe Experience Cloud Blog

SEPTEMBER 9, 2009

Would your leads get a good bill of health? Marketers need to give their leads a regular check-up to ensure continued sales success. Review this short list to see if your leads would pass a quick health review or if they would be sent to critical care. . What is the source of most of your leads? Does it match where you are having the most sales success?

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Health Management Target Market Place 67

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landin

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Whitepaper Thought Leadership Marketers Marketing 48