Adobe Experience Cloud Blog

JANUARY 15, 2021

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, just for fun, they’d go to an empty lot and his friend would drive the car – flying around at a reckless speed with only the yelling and screaming of his pals to prevent catastrophe.

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Content Marketing Institute

JANUARY 28, 2021

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.

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Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.

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Hubspot Marketing

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another.

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Search Engine Journal

JANUARY 25, 2021

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.

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Content Marketing Institute

JANUARY 25, 2021

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 20, 2021

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.

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Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that the answer for your business could look very different. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion.

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Hubspot Marketing

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Journal

JANUARY 11, 2021

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.

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Sprout Social

JANUARY 12, 2021

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really drives your KPIs? What is it that your audience feels when they come across your content that then converts to a like, a share or a link click?

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Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 22, 2021

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions.

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Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

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Hootsuite

JANUARY 12, 2021

There’s no doubt that social media is one of the most important platforms for communication today. It’s how much of the world connects with friends and family, and stays on top of pop culture, news and the latest trends. More than half the people on this planet use social media. More people communicate through social than any other online channel. And social media inspires more purchases than any other channel.

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Sprout Social

JANUARY 26, 2021

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 15, 2021

Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

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Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story.

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Hubspot Marketing

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

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Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Why? Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. However, we all know your strategy needs to adapt to your customer’s preferences. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business.

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Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. Customers change. Industries pivot. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time.

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Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 12, 2021

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

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Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

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Digital Marketing Transform Logistics Marketers 29

Hubspot Marketing

JANUARY 25, 2021

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers.

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Pam Didner

JANUARY 20, 2021

Facebook. Twitter. LinkedIn. As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . I learned that lesson early in my corporate career at Intel during my first encounter with sales. . In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. .

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Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often feels like a gamble. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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