November, 2017

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The 1 Secret to Effective Customer Engagement at Any Scale

Adobe Experience Cloud Blog

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy.

Customer 268
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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue.

Customer 223
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The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

Hubspot Marketing

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information.

eBook 145
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Guide to Killer Content Curation

Rock Content

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information.

SEO 89

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Why Marketers Shouldn’t Shy Away From Long-Form Content

Adobe Experience Cloud Blog

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.

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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations?

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12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

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Professional Invoice Samples: 10 Designs to Inspire You

Hubspot Marketing

Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward. Of course, conveying important payment information in a clear and concise way is the name of the game - but that doesn't mean you can't add a little brand personality to them.

Customer 145
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Use Email Marketing to Build Brand Awareness

Duct Tape Marketing

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company.

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Influencer Marketing: From Experimentation to Transformation | Traackr

Traackr

Find out why influencer marketing should be part of your change management plan and discover the top 10 key priorities for global brands.

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3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Adobe Experience Cloud Blog

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal

Transform 268
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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].

Marketing 174
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How to Create a Professional Promo Video on a Shoestring Budget

Hubspot Marketing

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.

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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller businesses and entrepreneurs to quickly grow their brands

PR 76
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How Experimentation Keeps Brands Competitive – Even Against Players Like Google

Rock Content

The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant. But no matter where Google goes next, it’s not doom and gloom – at least not for forward-thinking players willing to evolve. In fact, according to Marcus Miller, head of SEO and PPC at digital marketing firm Bowler Hat, it’s important to remember that, while powerful, eve

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Run A Scaleable Holiday Marketing Program

Adobe Experience Cloud Blog

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be made. There are addresses to be collected, and then there is the race against time to get gifts selected, purchased, and mailed before looming deadlines for

Logistics 267
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17+ Guest Blogging Rules All Blog Managers Wish You Knew

Content Marketing Institute

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Writers focus too much on the “blog” part and not enough on the “guest” part, says @AnnGynn.

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Weekend Reading: “The Perfect Close” by James Muir

Marketing Insider Group

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales. If you think the world of marketing has changed a lot, sales professionals will argue that their world has changed even more. In this era of the super-informed buyer that can avoid […]. The post Weekend Reading: “The Perfect Close” by James Muir appeared first on Marketing Insider Group.

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5 Departments of Your Company That Need a Content Strategy

Hubspot Marketing

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.). Well, I’m just kidding about being a close second to Michelle. I really did speak at the same event as she did, and I was fortunate enough to interact with a roomful of forward-thinking marketers during my talk about one of my favorite topics in co

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How LinkedIn Can Help with Your Online Branding

Duct Tape Marketing

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice.

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[Video] This is How One Tech Enterprise Measures B2B Influencer Success | Traackr

Traackr

Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it. Everyone has searched unsuccessfully for his or her car; everyone has had to smile while complimenting an ugly baby. Seinfeld simply showed viewers that these mundane moments could be (and are) profoundly hilarious.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Marketing Insider Group

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.” The pessimist says: “The glass is […].

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Why Your Current Social Media Tactics Aren’t Attracting Buyers

Rock Content

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted and buyers are the ones in the driver’s seat, determining what information they consume, when, and through their desired channels.

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How to Understand and Solve Your Customers’ Problems

Duct Tape Marketing

How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Problem Solving. I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their prob