Adobe Experience Cloud Blog
MARCH 31, 2015
'Author: Heidi Lorenzen Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it’s only the native language for about 5% of the world’s population. In fact, only about 30% of the world’s population speaks English with some degree of competency.
Marketing Insider Group
MARCH 18, 2015
'Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your co
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Duct Tape Marketing
MARCH 31, 2015
'Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let’s just start with the fact that every business has a brand – regardless of size, product category or market share. photo credit: They’re not all mine, I promise!! via photopin (license). A brand is the collective perception of those that interact with your business – good, bad or indifferent though they may be, they still put their stamp
Adobe Experience Cloud Blog
MARCH 27, 2015
'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriat
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Adobe Experience Cloud Blog
MARCH 26, 2015
'Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Take a look: Looks like a lot, right? And it certainly is.
Adobe Experience Cloud Blog
MARCH 25, 2015
'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Different initiatives also involve different goals. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 20, 2015
'Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then imagine how much more fun it would be to play board games with your marketing team. The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Not only will you discover who on your team is really competitive, you’ll get some practical tips to think about incorporating into your lead nurturing strategy.
Adobe Experience Cloud Blog
MARCH 19, 2015
'Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics. What is marketing automation and why should you be interested in it?
Adobe Experience Cloud Blog
MARCH 18, 2015
'Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.
Adobe Experience Cloud Blog
MARCH 10, 2015
'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5. Change has become the new normal, and as marketers, we need to adapt. Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with customers at the speed of today’s digital world.
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Adobe Experience Cloud Blog
MARCH 24, 2015
'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. In fact, according to NPR an estimated 40 million people fill out March Madness brackets to predict a winner of the championships.
Adobe Experience Cloud Blog
MARCH 11, 2015
'Author: Dayna Rothman We can’t wait for SXSW! The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing.
Adobe Experience Cloud Blog
MARCH 5, 2015
'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing.
Adobe Experience Cloud Blog
MARCH 4, 2015
'Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
MARCH 2, 2015
'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door.
Adobe Experience Cloud Blog
MARCH 3, 2015
'Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing , I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.
Adobe Experience Cloud Blog
MARCH 30, 2015
'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on the planet and that number isn’t slowing down (more here ). Just thirty years ago that number was zero. On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action.
Adobe Experience Cloud Blog
MARCH 17, 2015
'Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. This may sound like a pessimistic point of view, but I’d like to think it’s realistic—and that it’s only negative if you can’t handle the chaos.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
MARCH 14, 2015
'Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for modern marketing. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. Turning strategy, best practices, and ideas into reality is always difficult.
Adobe Experience Cloud Blog
MARCH 6, 2015
'Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation.
Marketing Insider Group
MARCH 2, 2015
'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced.
Marketing Insider Group
MARCH 23, 2015
'One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards.
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Marketing Insider Group
MARCH 24, 2015
'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from.
Marketing Insider Group
MARCH 5, 2015
'Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important.
Marketing Insider Group
MARCH 11, 2015
'By NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.
Marketing Insider Group
MARCH 16, 2015
'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all.
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Marketing Insider Group
MARCH 9, 2015
'I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.
Duct Tape Marketing
MARCH 18, 2015
'The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Guy Kawasaki. Officially a startup is any business just getting started but over the last few years the term startup has come to mean a certain kind of business just getting started or perhaps even a certain mindset no matter how old the business is.
Duct Tape Marketing
MARCH 16, 2015
'How to Create the Ultimate New Customer Experience written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Tell me about your “buy” process. This simple question causes confusion for many of our small business clients. In response they might say: “Once a new customer signs on, we send them a contract and maybe even an invoice and start working with them.”.
Duct Tape Marketing
MARCH 2, 2015
'6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey , from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal customer and refer your brand to other po
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