Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. More important than the high engagement is this: As a group we were able to crowdsource a list of 94 of the best marketing speakers in the world.

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Marketing Insider Group

SEPTEMBER 17, 2013

'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing Advertisers 111

Duct Tape Marketing

SEPTEMBER 30, 2013

'The Secret to Building the Most Profitable Business Possible written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Perhaps the most important marketing step any business can take is to discover a way to be different. photo credit: bernat… via photopin cc Different is doing something like no other. Different is creating your own category.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: John McMalcolm Planning a creative and unique marketing campaign is exciting, but you should never let excitement override common sense. On occasion, a marketing campaign that initially seemed promising and effective will turn out to be a disaster, and some of them even result in serious losses. Here are some examples of great marketing ideas gone bad: Casa Sanchez: Tattoo for Free Lunch.

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Thought Leadership Marketers Marketing Customer 134

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Transform

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

'Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. Behavioral data can be highly predictive of future decision-making patterns and road-to-purchase activity.

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Thought Leadership Email Marketing Communications Customer 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

'Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

'Author: Susan Payton Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts.

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Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

'Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. But it’s not enough just to build a list – you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and. Proactively cleaning and culling inactive subscribers. Email Subscription Centers.

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Email Marketing Direct Mail Thought Leadership Law 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

'Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”.

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Promotion Advertising Advertisers Thought Leadership 134

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Management

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

'Author: Maggie Jones Couldn’t make it to Content Marketing World this year? Not a problem – I brought two laptops with me to Cleveland, I’ve been stockpiling branded pens since the moment we landed, and I take very detailed notes. After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

'Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment.

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Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.

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Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

'Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. You could say I’m “all in.”. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. And to those who still believe email (marketing) is dead , you are wrong.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

SEPTEMBER 6, 2013

'Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Thankfully, there is a metric that approximates this attribute of a company – Website Bounce Rate.

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

'Author: Phillip Chen Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. It’s not every day that the little fish in the pond gets to play with the frolicking whales of the ocean. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not. In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers

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Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

'Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body. Then the inevitable “OMG everyone is going to read this and think I’m stupid!

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Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

'Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. It’s no wonder that by the time buyers are ready to talk to a sales rep, they’ve already completed 60-90% of the buying process.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

'Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

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Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

'Author: Dayna Rothman My dog is a meme. And it wasn’t created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme. When Toni had come into work that morning, her co-worker quickly ushered her over to look at a funny dog meme that popped up on her Facebook page.

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Law Thought Leadership Entertainment Place 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

'Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Online shoppers, limited to three items per order, snapped up the fashion designer’s skirts, sweatshirts, and tops, priced between $19.99 and $49.99 – quite the steal, considering the three-digit price tags on Lim’s usual wares. A few hours later, the Phillip Lim Collection bags – made from high-quality imitation leather, and all priced below $50 – became available, and the true frenzy

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Fashion Shoppers Thought Leadership Retail 134

Marketing Insider Group

SEPTEMBER 24, 2013

'What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization.

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Marketing

Marketing Insider Group

SEPTEMBER 10, 2013

'Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And content marketers in every industry are now facing the same dilemma: How much content is enough and how good does it need to be?

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Marketing Insider Group

SEPTEMBER 5, 2013

'Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective. We know that if we create content our customers want, content that is helpful or entertaining to them, then we will attract buyers.

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Content Marketing Entertainment Marketers Marketing 109

Marketing Insider Group

SEPTEMBER 3, 2013

'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the

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Marketing Insider Group

SEPTEMBER 19, 2013

'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking. Let me know your thoughts as well in the comments below.

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Content Marketing Transform Thought Leadership Marketers 108

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Marketing Insider Group

SEPTEMBER 26, 2013

'We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing.

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Content Marketing Customer Marketing Marketers 103

Marketing Insider Group

SEPTEMBER 11, 2013

'Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Many like to point out that sponsored content is nothing new.

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Entertainment Advertisers Advertising Promotion 99

Duct Tape Marketing

SEPTEMBER 16, 2013

'4 Types of Referral Programs Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I get asked to talk about referrals quite often – in fact, I’ll be doing Referral Engine presentations with two distinctly different audiences this week. One of the things I always feel the need to emphasize is that referral generation is something that should be baked into pretty much every angle possible.

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Non-Profit Promotion Education Advertisers 78

Duct Tape Marketing

SEPTEMBER 24, 2013

'You Get All the Ideal Clients You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Recently, I conducted an all day workshop in the West Texas town of Coleman. The event was organized by the town’s Economic Development folks and championed by a long time Duct Tape reader Greg Martin. During then event I outlined the Duct Tape Marketing System in great detail. photo credit: mallix via photopin cc.

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Price Education Retail Marketing Strategy 78

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