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by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield.
Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content.
Today’s guest post is from Oli Gardner. This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. And you send all that hard earned traffic to your homepage where people lose the information scent from your ad, get confused and leave. You need a landing page.
by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
by Maria Pergolino Dreamforce is packed with big names. We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell. And who can forget the Red Hot Chili Peppers? But, you may not realize there are lots of big name Marketers at the event. What makes them big name? They are book authors, analysts, top bloggers, world-renowened speakers, and more.
by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater.
by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. Therefore, you will want to take resource allocation into account when creating your plan. But how many people do you need to hire and more importantly, WHO do you need to hire? How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability.
by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. Therefore, you will want to take resource allocation into account when creating your plan. But how many people do you need to hire and more importantly, WHO do you need to hire? How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability.
by Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. First, there are a bunch of other lists for Dreamforce Parties and thought I would share these too. Here are some I’ve seen: Dreamsimplicity’s Dreamforce Party List. Appirio Party App. Dreamforce 12 Party Helper. Insideview Party Map. CrashCloud. Note: My list below should be more comprehensive than any of these lists (though these list creators should be smart and grab everything I have listed so we sho
by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Now, it is evident that social needs to be part of your entire marketing strategy. You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.
by Jason Miller It’s finally here! Dreamforce kicks off this week with thousands of B2B marketing professionals descending upon San Francisco for the cloud marketing event of the year. The infographic below is a fun look at the many personas of a Dreamforce attendee—from the corner office to the IT department—and the specific attributes they likely share.
by Jen Howard The countdown continues. Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. A pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth. At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts!
by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. We asked a number of Salesforce MVP’s and Dreamforce veterans for their top tips for making the most of this year’s event.
by Dayna Rothman They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emot
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.
by Kelly Waffle I just finished watching the movie “Moneyball” starring Brad Pitt for the umpteenth time. During the movie I realized that this movie should appeal to marketers as much as baseball fans. It’s all about metrics and performance. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.
by Dayna Rothman Every year I look forward to Dreamforce. Months of planning all culminating into one crazy awesome event connecting us tech geeks to one another from across the globe. Pretty cool. And of course San Francisco is the best place for such a meeting of the minds. This year, Dreamforce boosts an incredible 90,000 registered attendees and the city is bustling with excitement.
It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
by Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. What an amazing concert and a HUGE a crowd. Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot
Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in the technology industry, at companies of any size.
by Dayna Rothman We had a great webinar last week on 10 Tips to Get on the Inc 500: How Two Companies Did It with Jon Miller, VP of Marketing Content and Strategy and Co-Founder at Marketo, and Joe Pulizzi, Founder of the Content Marketing Institute. Our audience asked some great questions, but unfortunately we ran out of time. So, we wanted to do a follow-up blog post and share our answers with all of our readers.
by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. In order to make the most of your networking opportunities, it’s a good idea to take full advantage of the latest technology. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle. Here is another straight-to-the-point post from my colleague, Rob Krekstein on how to use email to drive real business results… Do not simply send o
by Maria Pergolino There are lots of guides to Dreamforce. And I mean lots of them. To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These are a great way to get started, especially when picking your agenda. Other guides I’ve seen include: Insider’s Guide to Dreamforce. Data.com’s 4 Perfect Days for Marketers.
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. The study surveys marketing professionals and demand generation executives at Avaya, CA Technologies, CSC, Datacore, Dell, Fairchild Semiconductor, HP, Juniper Networks,MathWorks, NetApp, PerkinElmer, Rackspace, Red Hat, Taleo, and VMware, to help provide best practices to help marketing professionals examine and refine their lead management prac
by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. Reaching them will be an epic battle for the major brands.
How do you describe an “unconference?” Last week I attended Stream in Athens, Greece, hosted by the amazing folks at WPP. And it was truly one of the most memorable events. The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. All smart as can be. What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the R
by Dayna Rothman It has been a packed day here at Moscone. So much excitement! People doing work on the bean bag chairs throughout the conference, listening to the bands on the makeshift green that Salesforce has created on Howard St, and hustling to get to the many sessions. Marketo is on our second session of the day. In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that me
Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well. photo credit: waferbaby via photopin cc. Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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