Adobe Experience Cloud Blog

MAY 29, 2015

Author: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or was it more like half a season in one long session? Don’t worry—you’re not alone. I’ve been known to dabble in a binge-watching session…or two. If any company has mastered the art and science of engagement , it’s Netflix. Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content i

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Marketing Insider Group

MAY 26, 2015

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!

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Duct Tape Marketing

MAY 29, 2015

How to Use Your Content Platforms to Gain Valuable Customer Insights written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips!

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Traackr

MAY 28, 2015

As a child, I remember loving going to the circus with my grandfather – I have the vivid memory of an act by two clowns at the circus. The scene starts with the spotlight on a red clown on his knees going through the sand as if looking for something. A white clown walks by and asks him: “What are you looking for?”. Red clown: “I lost my coin.”.

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Transform

Adobe Experience Cloud Blog

MAY 28, 2015

Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now! The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole.

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Adobe Experience Cloud Blog

MAY 27, 2015

Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization? In a nutshell, ABM is about focus. Let’s explore… Account-based marketing is an (awesome) marketing approach in which your efforts and resources are focused on the accounts that are most likely to generate revenue or garner other st

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Adobe Experience Cloud Blog

MAY 22, 2015

Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. It’s true that we all tend to highly value a recommendation when it comes from friends or acquaintances. A lot has changed since the first Software-as-a-Service ( SaaS ) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll.

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Adobe Experience Cloud Blog

MAY 21, 2015

Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment.

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Adobe Experience Cloud Blog

MAY 20, 2015

Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table. An old jukebox featuring classic Italian crooners leans against the wood-paneled wall next to a pair of pinball machines. The pink speckles on the floor match the pink sugar packets, each of which is labeled in elegant cursive with the name: Bar Luce.

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Adobe Experience Cloud Blog

MAY 19, 2015

Author: Ellen Gomes Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. We’re willing to bet that this number is steadily increasing. Why? Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone books, home phones, physical maps, etc.

Thought Leadership 134

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Management

Adobe Experience Cloud Blog

MAY 18, 2015

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, if you haven’t jumped on the marketing automation bandwagon by now, this is your chance!).

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Adobe Experience Cloud Blog

MAY 14, 2015

Author: Dayna Rothman When one real estate firm employee’s daily grind became too saturated with routine, he decided to take matters into his own hands.What did he do to snap out of his routine? He strapped a GoPro camera to his body and recorded his mundane workplace activities for an entire day. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.

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Adobe Experience Cloud Blog

MAY 13, 2015

Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the c

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Adobe Experience Cloud Blog

MAY 15, 2015

Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? To attend the fabulous 10 th annual SiriusDecisions Summit, that’s why! This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

MAY 12, 2015

Author: Ellen Gomes What’s in a name? Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to love. Unfortunately, it did turn out to be a bit of an issue for the rest of the Montagues and Capulets. Why? Because there’s a lot to a name. Names are more than labels—they are identities.

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Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level.

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Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word. Influencers, in simple terms, are people who other people listen to. There’s a good reason for this: we trust recommendations from people we know and revere.

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Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. But here’s the million-dollar question: what’s something that plays a critical role on a marketing team, but isn’t a role a person could fill?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

MAY 6, 2015

Author: Ellen Gomes Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks, and as technology has continued to evolve, not only have phones get smaller, lighter, and faster but they have also added more and more value to our lives.

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Adobe Experience Cloud Blog

MAY 5, 2015

Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?! In Japanese, emoji literally means picture letter. For the small amount of people out there who don’t know, an emoji is a tiny digital image that reflects an idea, object, or emotion to the viewer.

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Adobe Experience Cloud Blog

MAY 7, 2015

Author: Sesame Mish In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good. Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not.

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Adobe Experience Cloud Blog

MAY 1, 2015

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson?

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Marketing

Adobe Experience Cloud Blog

MAY 4, 2015

Author: Phillip Chen When companies grow quickly, they can often be unprepared for some of the challenges. One of the chief concerns is the tendency to become more inefficient when it comes to quality at scale. This can be attributed to three factors: Communication among various stakeholders becomes increasingly difficult, simply because there are more of them.

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Marketing Insider Group

MAY 13, 2015

Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.

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Marketing Insider Group

MAY 4, 2015

By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? For our second installment of our “ Ask an Editor ” series, I sat down with Vicky Wasik, Visual Editor at Serious Eats , to learn how to create a beautiful and compelling content hub.

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Marketing Insider Group

MAY 12, 2015

As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea. There’s so much going on with audiences on the outside, that there’s little time left to think about our employees.

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Marketing Insider Group

MAY 6, 2015

By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit. Formerly the managing editor and man behind iQ , Intel’s tech culture magazine , Kintigh certainly has his share of insights, and success stories.

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Marketing Insider Group

MAY 28, 2015

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. And the answer will be both a surprise and a relief. The secret to creativity is found in the mystery you’re about to read.

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Content Marketing Copywriting Pharmaceutical Marketers 110

Marketing Insider Group

MAY 27, 2015

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content.

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Content Marketing PR Marketers Marketing 110

Marketing Insider Group

MAY 15, 2015

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral success of this brand, during it’s first year in business, the company made its annual revenue target in just three weeks.

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