September, 2021

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social med

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action words strategically.

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20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

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How to Build Social Commerce into Your Influencer Program

Traackr

We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Automate Your Instagram Marketing and Get 132% More Engagement

Neil Patel

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.

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13 Useful social media tools to try

Sprout Social

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Add on another platform or a new team member and your workflow starts to clog up. Social media tools are necessary for your brand to excel in its marketing goals. Whether you’re editing photos or scheduling posts across multiple networks, these tools exist to make your job easier.

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Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors.

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How to Build SEO-Friendly Internal Link Structures Using AI via @sejournal, @brewco_ai

Search Engine Journal

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.

SEO 145
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How to Conduct a Social Media Audit in Just 30 Minutes

Neil Patel

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.

Analytics 145
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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There are no shortcuts to a sustainable social media strategy

Sprout Social

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.

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17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.

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Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Google Working on Indexing Instagram & TikTok Videos via @sejournal, @MattGSouthern

Search Engine Journal

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start.

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Want to Buy TikTok Followers? Here’s What Happens When You Do

Hootsuite

Thinking about buying TikTok followers ? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww !

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The 3 Strategic Pillars Behind Every Winning Content Strategy

Content Marketing Institute

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways. A content marketing strategy is the roadmap for all your content efforts.

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Facebook & Instagram Topics to Watch For Q2 2021 via @sejournal, @MattGSouthern

Search Engine Journal

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal.

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How to Make Money on Instagram With & Without Followers

Neil Patel

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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4 ways social media can revitalize small business competition

Sprout Social

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the US, were hit particularly hard by the pandemic—mom-and-pop shops closed their doors, employees were let go and suppliers halted shipments.

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Experiment: Do Reels Perform Better Than TikToks?

Hootsuite

TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need to do both or just focus on one. But it’s so hard to pick a side when no one can seem to agree on which one is better for engagement rates.

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3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

Content Marketing Institute

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading → The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.

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Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How To Use Social Media for Keyword Research via @sejournal, @annaleacrowe

Search Engine Journal

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.

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9 AI Tools For Media Creation

Neil Patel

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.

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Oracle Fusion Marketing reduces the role of traditional CRMs

Martech

Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha

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Instagram Reels Tutorial: 10 Editing Tips You Should Know

Hootsuite

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging content. Keep reading to find out how to edit your videos for best results and kickstart your growth.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!