Hootsuite
JUNE 29, 2021
Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give your social media performance perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a social campaign’s return on investment.
Neil Patel
JUNE 28, 2021
Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.
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Marketing Insider Group
JUNE 29, 2021
Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.
Hubspot Marketing
JUNE 11, 2021
Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that above -- and all the growing social media video platforms out there -- it's become obvious that social media marketing and video content go hand in hand.
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Content Marketing Institute
JUNE 22, 2021
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.
Litmus
JUNE 8, 2021
Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Why? Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. It’s set to launch this year sometime between September and November.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
Marketing Insider Group
JUNE 15, 2021
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy.
Sprout Social
JUNE 3, 2021
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.
Content Marketing Institute
JUNE 7, 2021
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
JUNE 11, 2021
Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you're not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don't know how many people you need to attract.
Hootsuite
JUNE 15, 2021
They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online.
Neil Patel
JUNE 25, 2021
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Unbounce
JUNE 3, 2021
Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 8, 2021
Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? It's one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subs
Hootsuite
JUNE 8, 2021
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
JUNE 22, 2021
With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.
Marketing Insider Group
JUNE 23, 2021
When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling.
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.
Content Marketing Institute
JUNE 28, 2021
TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Hubspot Marketing
JUNE 4, 2021
"I've never been a natural, all I do is try, try, try.". These Taylor Swift lyrics, in the song " mirrorball ", perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy and creativity, numbers and Excel reports don't come naturally to me.
Hootsuite
JUNE 17, 2021
Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. You’re in luck. Until recently, none of the Instagram analytics tools out there tracked Instagram Live analytics.
Neil Patel
JUNE 22, 2021
Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.
Marketing Insider Group
JUNE 15, 2021
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they were engaging with influencers “more or to the same exte
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Sprout Social
JUNE 10, 2021
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them.
Content Marketing Institute
JUNE 17, 2021
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 16, 2021
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution.
Hootsuite
JUNE 16, 2021
Imagine for a moment that you’re having an issue with a product or service and need to contact the company’s support team. You visit their website, navigate to their contact page, and find a list of social messaging apps (including WhatsApp, Facebook Messenger, and WeChat) alongside their phone number. Do you face the phone tree and hold music—or do you fire up your messaging app of choice?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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