November, 2009

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25 Must-Read B2B Marketing Blog Posts

Adobe Experience Cloud Blog

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing blogger Chad Horenfeldt shares unique tips in this marketing post on how B2B markete

Marketing 102
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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Adobe Experience Cloud Blog

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. 1.

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B2B Social Media Marketing: Branding or Lead Generation?

Adobe Experience Cloud Blog

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? I believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI. Over a series of posts the next few weeks, I’ll be exploring the topic of B2B social media marketing from a variety of perspectives, including how companies can use so

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Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Adobe Experience Cloud Blog

This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads. .

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)

Adobe Experience Cloud Blog

The B2B buying process is far from rational or simple. Enquiro's groundbreaking research into the B2B buying process. found that managing risk plays a much bigger role in buying decisions than previously thought, and that companies that can manage the "risk gap" will be at a significant advantage for driving new business. There are a variety of "risk control mechanisms" that buyers use to mitigate risk: Personal experience.

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Social Media and the Power of Inbound Leads

Adobe Experience Cloud Blog

A key metric every marketer should consider is the conversion rate of raw leads to sales-ready opportunity by type of lead. Here's the conversion rate we see here at Marketo for the last 12 months: A few comments: Word of Mouth, Partner, and Employee Referral are leads we can attribute directly to a direct referral; Inbound Call and Website are "inbound" leads where we may or may not be able to identify what caused the prospect to seek us out.

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Marketing Features in Salesforce.com Winter 10

Adobe Experience Cloud Blog

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. You will see that you are using the new release because your system will have a new image at the top left of your home page of a snowman with the number 10 in his hands. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks?

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Adobe Experience Cloud Blog

Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Why? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco. We’ll be out on the beautiful terrace, but don’t worry- it will be tented to keep everyone warm.

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5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

Adobe Experience Cloud Blog

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Held Nov. 17-20 in San Francisco, Dreamforce will teach attendees to use Cloud Computing solutions to maximize results and lower costs through lead generation , marketing automatio

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads

Adobe Experience Cloud Blog

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. and Dyke Hensen of PivotLink. In this session, they discussed how to use lead scoring to identify and prioritize sales-ready leads.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

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Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success

Adobe Experience Cloud Blog

Last week I helped moderate the webinar, Marketo’s Secret Sauce for Sales Success. It is a sequel to one of Marketo’s most popular webinars. The Secret Sauce to Demand Generation , given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process. This webinar has had hundreds of views and shares the exact reports, plans, and scoring that Marketo uses to prepare leads for our sales team.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

Adobe Experience Cloud Blog

Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She started the session by stating what marketers are struggling with including their needs to: Improve company reputation and standing.