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by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.
Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. So I think they know what they’re doing when it comes to future trends in the online world.
Google Plus Adds New Features This content from: Duct Tape Marketing. Google+ added three new features this week that, while not earth shattering, offer some additional functionality for the reported 40 million or so users of the network. What’s Hot – this is a pretty simple add and allows users to see what public posts are getting the most shares, comments and +1s.
by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
by Liz Smyth The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions. Because of this there must also be change in how we market and sell to them. Today I’m asking if marketing automation is changing the world of B2B marketing? And the answer is a resounding “Yes!”.
by Maria Pergolino They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces. Why? Well, Jay’s presentation is being followed by happy hour.
by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened? This scenario isn’t unusual, sometimes leads fall through cracks or systems fail, but the important thing is to identify the weak links in your lead generation chain and avoid the blame game between opposite ends of the office.
by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened? This scenario isn’t unusual, sometimes leads fall through cracks or systems fail, but the important thing is to identify the weak links in your lead generation chain and avoid the blame game between opposite ends of the office.
by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked. The comScore 2010 U.S. Digital Year in Review tells us that 9 out of every 10 U.S.
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.
I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain? Or just selling your wares?
Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
by Jason Miller In the spirit of Halloween I thought it would be fun to explore a concept I previously mentioned in a Social Media Examiner post that I call Franken-blogging. I based this idea on the famous monster that was put together with random parts of other people. Although he was made of bits and pieces, he turned out to be quite the interesting fellow.
by Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. I want job candidates to do well in their interview – I wouldn’t take the meeting unless I was optimistic the applicant could succeed. But I’m often left disappointed. The disappointment is by things I think are basic to the interviewing cycle – understanding my background (heard of LinkedIn?
As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as: Focus : Access advice, research and shared information to help with business decisions.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.
by Phil Fernandez An article in last week’s Ad Age reports on the results of IBM’s first-ever global survey of CMOs. The IBM Institute for Business Values held face-to-face interviews for one hour or longer with more than 1,700 global CMOs, including 48 of the top 100 brands (as ranked by Interbrand’s latest annual list ). Needless to say, this is some serious business research.
by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. They are what allow your organization to know if you are doing better than others, or to help identify where there needs to be improvements. Without them you are left wondering if your marketing results are good, even if they are improved against prior year’s marketing results.
by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Spark is a big announcement for us, as it has the power of Marketo, but is built to help growing companies succeed by enabling emerging businesses with limited resour ces to create meaningful marketing campaigns with less effort (using inbound marketing, search, email, webinars, events and social media).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+ , Google added +1 buttons on news stories and websites.
I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing and this thing called a Content Strategy ?
by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.
by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success. Sales Success with the Changing B2B Buyer. In this first clip, Bill reviews why it is important to know who your buyer is.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
by Fiona Sexton SiriusDecisions second annual European Summit took place in London on Wednesday, attended by 130+ Senior Directors, Vice Presidents, C-level marketers, and my colleague and I. The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. 1. If you’re not talking sales and marketing alignment – you should be! Richard Elhd, Managing Director and Co-Founder of SiriusDecisions, opened the day with a message to all CXOs ‘If you’re not talking sales and marketing align
The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.” If you haven’t started your marketing plan exercise, now is the time!
My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Although we have 3 other children (ages 8, 5 and 3) this was our first baby born since social media has taken such a huge role in our lives.
Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Some days I pretty much live online. When I have a question, need a phone number, am bored, I go online to find what I need. Online behavior has supplanted many things that simply used to be. I no longer have a use for phone directories, or for that matter phones, and my online content consumption has done away with my need for a newspaper and television.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
5 Things You Must Do To Sell To a Small Business Owner This content from: Duct Tape Marketing. Small business owners are an odd lot. I can say this without judgment because I am one. Duct Tape Marketing Word HQ. Cracking the small business code is something that routinely perplexes large organizations. I see it every day, and I’ve been asked numerous times to consult on that very puzzle.
How to Turn Your Business Into a Commitment Factory This content from: Duct Tape Marketing. You’re passionate, you care, you get it, you think about your business day and night, but let’s face it, you’ve got a big vision for that business and you probably can’t realize that vision all by yourself. Your passion and commitment are essential, but it’s your ability to build passion and commitment for that vision in others that is going to be the key to growth.
3 Ways to Use Twitter to More Deeply Engage Influential Prospects This content from: Duct Tape Marketing. Amidst all the talk of Google+ and the new, new Facebook, Twitter has a lost a bit of its glow. _DaniloRamos via Flickr But, it’s still a very powerful and useful tool for marketers and in some cases the communications vehicle of choice for your best prospects and customers.
Would Your Employees Refer You? This content from: Duct Tape Marketing. The title to this post should stop and make some business owners question a few things. Things like – I’ve never really thought of my employees as a referral source. I don’t know if my employees know how to refer me, or worse, I don’t know if they know if they would refer me. Or maybe you’re thinking, I wonder if there’s a way to get my employees to refer prospective team members?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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