Adobe Experience Cloud Blog
AUGUST 20, 2012
by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.
Marketing Insider Group
AUGUST 8, 2012
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.
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Duct Tape Marketing
AUGUST 21, 2012
Keeping up with all the changes going on in the world of social media, or even in the singular world of Facebook, is a task. Instead of trying to keep up with and report on every little tweak, I like to focus on and test out the things that I think will give me the greatest bang my time buck and then share those with you. With that in mind, here are three simply Facebook tips that I think you can easily benefit from employing right now. 1) Use images for updates.
Adobe Experience Cloud Blog
AUGUST 23, 2012
by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.
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Adobe Experience Cloud Blog
AUGUST 6, 2012
by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Entering a new geographical market can open up significant opportunities to increase revenues and profits, and to offset slow growth in mature or economically sluggish territories. But this can be a challenge as you won’t have the same level of brand awareness as you do in your core country.
Adobe Experience Cloud Blog
AUGUST 1, 2012
by Jason Miller Brian Carter is respected as one of the elite internet marketing experts in the world. He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes. He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 22, 2012
by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. A recent Nielson Survey showed that only 15% of buyers believe what a brand has to say about itself. In contrast, the same study showed that 76% believe what their peers have to say about a brand.
Adobe Experience Cloud Blog
AUGUST 3, 2012
by Ravali Ravulapati I have to admit, I usually don’t have too much time to watch TV. But when I do, I usually watch shows that don’t require much focus and after a long day of work I often resort to reality shows or random celebrity news. However, I think I can justify this by saying that I have taken away a few “marketing” lessons from these shows or celebrities.
Adobe Experience Cloud Blog
AUGUST 30, 2012
by Jason Miller Dreamforce is just a couple of weeks away and top of mind for many B2B marketing professionals. One of the most valuable aspects of Dreamforce, or any conference for that matter, is the cornucopia of networking opportunities. It’s prime time for meeting and greeting new people and building relationships that you can bring home with you.
Adobe Experience Cloud Blog
AUGUST 21, 2012
by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
AUGUST 9, 2012
by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. But, many marketers don’t know how to proceed or how to organize their efforts.
Adobe Experience Cloud Blog
AUGUST 24, 2012
by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. You might be surprised with the results. Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. When creating a meme it’s important to not only have fun, but to tie back to your brand or services.
Adobe Experience Cloud Blog
AUGUST 8, 2012
by Rajiv Kapoor According to a recent DemandGen Report nurtured leads are 20% more likely to turn into sales opportunities than non-nurtured leads. Lead nurturing allows you to communicate in a more regular and more targeted way, and as a result more prospects will move through your revenue cycle / lead lifecycle. This 2 part blog is the result of a series client lead nurture workshops.
Adobe Experience Cloud Blog
AUGUST 27, 2012
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. When it comes to social media, questions about its usefulness to B2B marketers rage on.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
AUGUST 28, 2012
by Dayna Rothman I am excited to welcome David Lizerbram as a guest blogger for today’s post. David is an attorney in private practice in San Diego with a focus on contracts, business transactions, trademarks, and copyrights. When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights.
Marketing Insider Group
AUGUST 2, 2012
Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.
Marketing Insider Group
AUGUST 14, 2012
So what do I know about personal branding? I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, that is actually part of my story… This is why I updated my slides on personal branding and challenge everyone in business to wake up and get social and to realize that there is no separation between our work and personal lives.
Adobe Experience Cloud Blog
AUGUST 13, 2012
by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. (*State of Event Marketing, July 2011). If you are looking to take your marketing international by opening up offices in other countries, they can form a core part of your strategy.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
AUGUST 15, 2012
by Rick Siegfried Yesterday, the American Marketing Association (AMA) hosted another installment of their ongoing Virtual Xchange series, Going Mobile: Integrating Strategy and Design for Success. As you can probably tell from the title, this virtual event was all about mobile marketing. Not necessarily a new area of marketing, but one that is under-utilized, under-optimized, and more often than not, just not considered when planning a b2b marketing campaign.
Marketing Insider Group
AUGUST 7, 2012
Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. But hey, change is hard. And many organizations are struggling to keep up with the new rules of the digital age.
Adobe Experience Cloud Blog
AUGUST 17, 2012
by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. Integrated Marketing is an approach to marketing communications that synthesizes different methods together to present a consistent message with a similar style.
Adobe Experience Cloud Blog
AUGUST 10, 2012
by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Make sure you check out this post if you missed it.
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Adobe Experience Cloud Blog
AUGUST 7, 2012
by Dayna Rothman In B2B marketing , content creation is a must. But we are drowning in a world of text, and your prospects will typically just scan over your content instead of reading every single word. So what to do? How do you quickly grab the attention of your audience and reel them in? Telling a story through visual content is the answer. Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and le
Marketing Insider Group
AUGUST 28, 2012
We’re winding down the summer and sending the kids back to school. Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
Adobe Experience Cloud Blog
AUGUST 14, 2012
by Dayna Rothman We had a great webinar last week on visual content with Maria Pergolino, Sr. Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. Unfortunately we didn’t have enough time to answer all of the great questions about visual content that our audience asked during the webinar. So, we wanted to do a follow-up blog and share our answers to all of our readers.
Marketing Insider Group
AUGUST 21, 2012
I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein , who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand generation programs that produce real business results.
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Adobe Experience Cloud Blog
AUGUST 29, 2012
by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics. As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve hug
Marketing Insider Group
AUGUST 23, 2012
There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.
Marketing Insider Group
AUGUST 30, 2012
Search and social. These are 2 topics that you cannot separate. I should add content marketing to the list but I want to cover that next week. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing.
Duct Tape Marketing
AUGUST 16, 2012
Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction. photo credit: Mexicanwave via photo pin cc No, the act of blogging itself does not matter any more, but the act of consistently creating education based content that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archivable body of work on a subject and will ne
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