Hootsuite
FEBRUARY 25, 2021
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.
Hubspot Marketing
FEBRUARY 23, 2021
It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt.
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Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 20, 2021
Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Great, but how do you even get to those end goals?
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
FEBRUARY 10, 2021
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor's product is everywhere. News articles, online reviews, best-of lists, buyers' guides, even TV segments. How is this happening? And your real question: why isn't it happening to you ? To compete against your competitors, there's one thing you'll need in your wheelhouse: a media kit.
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 15, 2021
Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where social media marketing shortcuts can prove useful.
Marketing Insider Group
FEBRUARY 15, 2021
Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
FEBRUARY 22, 2021
Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Don’t let this misconception turn you off of B2B social.
Hootsuite
FEBRUARY 18, 2021
Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout.
Litmus
FEBRUARY 5, 2021
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.
Content Marketing Institute
FEBRUARY 25, 2021
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Neil Patel
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.
Sprout Social
FEBRUARY 18, 2021
Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa. According to the Sprout Social Index™ , 74% of consumers will reach out to the brands they follow on social for customer service, making social customer care a priority for any business.
Hootsuite
FEBRUARY 16, 2021
Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Rock Content
FEBRUARY 5, 2021
Unless you’ve been living under a rock for the past 40 years, you’ll know how content, and digital content , in particular, is getting better and better. Videos are becoming more eye-catching. Infographics can sum up information better. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66 billion people were active internet users as of October 2020.
Content Marketing Institute
FEBRUARY 11, 2021
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
Marketing Insider Group
FEBRUARY 17, 2021
Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized brand s know that digital ads are a waste money.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
FEBRUARY 4, 2021
Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs.
Litmus
FEBRUARY 15, 2021
Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox.
The CMO Survey
FEBRUARY 24, 2021
Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. Here are the top results based on a sample of 356 marketing leaders at for-profit U.S. companies, 94.5% of whom are VP-level or higher.
Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
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Neil Patel
FEBRUARY 18, 2021
There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play.
Marketing Insider Group
FEBRUARY 17, 2021
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise?
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.
Rock Content
FEBRUARY 5, 2021
A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. After all, there’s nothing better than learning what the terms most related to your brand are , right?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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