Adobe Experience Cloud Blog

MAY 19, 2009

Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote.   As a follow-up to Marketo’s webinar,  Marketo’s Secret Sauce for Demand Generation , and to help other B2B marketers start using Twitter, I wrote, “ The Who, What, When, Why and How of Twitter for B2B Marketers, Marketo’s Secret Sauce for Twitter ”.   In this pa

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Adobe Experience Cloud Blog

MAY 26, 2009

Often the relationship between sales and marketing seems one way, since typically it's marketing's job to pass leads to sales. But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Receiving this information from sales means that marketing does not have to find it by contacting prospects or doing additional primary and secondary research, saving the company valuable time and addi

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Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! 1. How did you get into sales and marketing, and what you like most about it?

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Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. She is a "revenue coach" and a proponent of uncovering and meeting customer expectations to increase sales. Kristen is the author of " Rivers of Revenue: What to do when the money stops flowing " as well as the Revenue Journal blog , and is founder of Zhivago Management Partners, Inc. 1.

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Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.  This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops.   We are looking forward to all the well-respected speakers, and many of the sessions, including those discussing pipeline dynamics, social media, benchmark m

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Adobe Experience Cloud Blog

MAY 15, 2009

The other day when speaking to a well respected SEO he commented on how Google lacked sophistication, noting that their algorithms could be enhanced and results for searchers improved. He specifically commented on how results differ for the plural of words from the singular, which I agree can be very frustrating (as both a searcher and search marketer).

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