Businesses Grow
SEPTEMBER 16, 2024
At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. I believe I got it right, and the revolution could be coming sooner than I expected. Let’s take a look at what’s going on, and the implications for marketing and our AI future.
Hubspot Marketing
SEPTEMBER 30, 2024
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention.
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Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Aspiration Marketing
SEPTEMBER 26, 2024
Why do some websites appear at the top of search results while others languish on page ten? The answer lies in Search Engine Optimization (SEO). We'll break down how to check and improve your website's search rankings, propelling you toward the coveted first page (and beyond!).
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
SEPTEMBER 23, 2024
You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. But what exactly does it do? In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.
Content Marketing Institute
SEPTEMBER 26, 2024
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Buffer Marketing
SEPTEMBER 30, 2024
The secret to engaging social media posts has been in front of you this whole time. And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Kuno Creative
SEPTEMBER 12, 2024
Did you know that 78% of consumers find sustainability is an important aspect of their lifestyle? Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. This is understandable, as it's easy to get lost in the twists and turns of the sustainability maze. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.
Aspiration Marketing
SEPTEMBER 12, 2024
For those who know about SEO, weaving keywords into your content isn't just smart—it's essential. Yet, there's a sneaky pitfall that even the most diligent businesses might stumble into keyword cannibalization. This misstep can quietly nibble away at your SEO success. So, to avoid this common pitfall, let's discuss keyword cannibalization and how to prevent it.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
SEPTEMBER 3, 2024
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal core update. The August 2024 core update took into account the feedback Google heard since the September 2023 helpful content update that seemed to have a negative impact on many sma
Hubspot Marketing
SEPTEMBER 9, 2024
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
Buffer Marketing
SEPTEMBER 17, 2024
After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major social platforms for maximum engagement. Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Social Media Examiner
SEPTEMBER 24, 2024
Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post AI for eCommerce: Putting AI to Work to Sell Products appeared first on Social Media Examiner.
Aspiration Marketing
SEPTEMBER 17, 2024
August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come. Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.
Search Engine Land
SEPTEMBER 25, 2024
Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.
Hubspot Marketing
SEPTEMBER 24, 2024
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
SEPTEMBER 11, 2024
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
Martech
SEPTEMBER 19, 2024
One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.
Social Media Examiner
SEPTEMBER 17, 2024
Want to take your AI image creation to the next level? Wondering how to leverage Midjourney for your visual content needs? In this article, we explore creating advanced AI images using Midjourney. Why Choose Midjourney? Midjourney has emerged as a powerful tool for creators and marketers, offering several advantages over competitors like DALL-E 3, such […] The post Getting Started With Midjourney: Creating Advanced AI Images appeared first on Social Media Examiner.
Aspiration Marketing
SEPTEMBER 23, 2024
In today's fast-paced digital world, content is king. Whether you're a seasoned writer, a marketer, or a small business owner, the demand for high-quality content is relentless. But let's be honest—creating content that resonates with your audience can be a time-consuming and, at times, daunting task. That's where Artificial Intelligence (AI) comes into play.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Chief Martec
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
Hubspot Marketing
SEPTEMBER 27, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it a ‘life inventory’ where I scoop up everything I’m working on, learning, and feeling, and ask myself about what’s going well and what needs to shift.
Content Marketing Institute
SEPTEMBER 12, 2024
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
Martech
SEPTEMBER 18, 2024
HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Social Media Examiner
SEPTEMBER 19, 2024
Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.
Aspiration Marketing
SEPTEMBER 18, 2024
Artificial Intelligence (AI) has rapidly evolved from a theoretical concept to a powerful force driving innovation across industries. Its ability to mimic human intelligence, from problem-solving to language understanding, has opened up endless possibilities. AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement.
Marketing Insider Group
SEPTEMBER 30, 2024
Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. According to First Page Sage, the first organic result for a search term on Google receives a click-through rate of nearly 40% , pushing immediate traffic to your site.
Search Engine Land
SEPTEMBER 27, 2024
AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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