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'Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. How awesome would it be to put yourself in their shoes? What if you could understand how they are using your product, while they are using it? With that kind of insight, you could extend the lifetime value of your product, allowing customers to realize both short-term and long-term goals, and increase customer revenue (and your revenue) over time.
'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet. By the end of 2013, there will be more mobile-connected devices than there are people on earth.
'How Can I Get My Local Business to Rank Higher in Search? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing.
'Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. In reality, you can probably use some tools you already have. And if you do need to buy equipment, there’s no need to break the bank. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
'Author: Dayna Rothman 1. You get excited about the prospect of proofreading a 20-page document. 2. And then you can’t stop complaining about all of the typos and grammar issues. 3. You refer to all written material as content. 4. And then you don’t understand why people have no clue what you are talking about. 5. You take it personally when your content has poor conversion rates. 6.
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
'Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online.
'Author: DJ Waldow “So I’ll pick you up at 7?” If you received an email with that subject line, would you open it? What if it was from your significant other? Your best friend? Another family member? What if it was from Jim Williams? You might be asking, “Jim who ?” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it.
'Author: Phillip Chen There are a thousand ways to skin a cat. Although the saying is rather grotesque, when applied to segmenting your database, it rings nothing but true. A person in an executive role, for example, requires a different piece of content than someone in an intern role. What resonates with one audience doesn’t necessarily resonate with another.
'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
'Author: Phillip Chen Look around your office – it’s a jungle. When it comes to weighing making decisions, there are your sharks (the ones who instill fear into your hearts), the monkeys (the young mischievous ones), and then there are the HiPPOs – the Highest Paid Person with an Opinion. As a 125-pound Asian, I am terrified of HiPPOs. Who wouldn’t be?
'Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. Digital marketing can be a powerful tool in any industry (including the financial industry and the healthcare industry ) but today I’d like to discuss one of the dangers — what I call the “Digital Marketing Mafia.” These organized syndicates are far more insidious t
'Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.
'Author: Jon Miller I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National Laboratories, and came “this close” to accepting a role in a PhD program at MIT. Instead, I decided to explore a role in “business” (my first job was in management consulting) and almost 20 years later I haven’t looked back.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
'Author: DJ Waldow Hello djwaldow@waldowsocial.com, We wanted to let you know that your Pro Account will expire in 14 days. To renew for another year and see a list of all the latest Pro features check out this page: [companyname.com/gopro]. Thank you for your support! [company name]. — A few days ago, I received the above email. Note: I’ve removed the company name to protect the guilty.
'Author: Ray Carroll I love selling. I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. There are many important best practices in sales , but the formula for winning is simple: you earn trust. As for the deals you end up on the short-end of, well, no one’s ever said: “Ray, I trust you, but I’m not going to buy from you.”.
'Author: DJ Waldow It was Sunday morning. I needed spackle. I grabbed my 16-month old son, strapped him into his car seat, and sped off to my local hardware store, Orchard Hardware Supply. If you have ever gone to the store with a 16-month-old, you know your time is limited. Being that our son is our second child, I’m (somewhat) of a pro when it comes to efficiently navigating a store.
'Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
'Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have. Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing.
'Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time.
'Author: Miles Gotcher If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. If you can’t defend your test’s validity, pinpoint your variables, and back your results with statistical analysis, nobody will adopt the changes you propose.
'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Here are eight (admittedly offbeat) tracks that will help move prospects through your marketing and sales funnel. 1.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
'Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. What’s the #1 thing that will derail your new platform? I’ll start with a little story: I was working as a consultant for a client – let’s call them Client X. Client X had purchased a nice services engagement to get them started. This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform.
'Image source: Banksy. I don’t usually cover “the news” but great examples of content marketing don’t often make the news. Earlier this week, famous street graffiti artist “ Banksy ” put up a booth in New York’s Central Park and offered up signed pieces of his sought-after artwork for $60 each. In fact, he went hours without selling a single piece and then sold 2 for $60 total – or a 50% discount.
'This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information. Instead, buyers do their own research and draw their own conclusions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success.
'Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.
'Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. The USPS is seeing 200 million fewer pieces of mail each year (and a massive loss to profits as a result) because the way we send and receive information has changed dramat
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