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As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. Good, better, best is a mantra we can all live and learn from in B2B marketing.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.
While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.
The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years.
This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. And don’t take my word for it- over 1700 people registered, with hundreds attending, over 100 questions, and about 100 tweets.
This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. And don’t take my word for it- over 1700 people registered, with hundreds attending, over 100 questions, and about 100 tweets.
Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. I appealed, somewhat humbly, to my readers of the Modern B2B Blog to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.
What do you do when you don’t have the names or e-mails of qualified prospects? While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Do you hinder relationship building due to these circumstances?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.
Expectations : Flash back two years. I was at my previous employer, a small high-tech company. With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. We decided to explore marketing automation to help simplify our marketing efforts, namely in the areas of lead management, lead nurturing , and campaign tracking.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 7, 2010 7 Subscribe The 7 Burning B2B Social Media Questions Share On Tuesday, June 8 th , I will be joining a distinguished panel of folks from leading firms such as Bloomberg, Capgemini, CB Richard Ellis, MS&L, and Orrick, Herrington & Sutcliffe.
Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. However, my last flight was not so typical, as I spent the majority of my return flight from the BMA Engage conference reflecting on how to take ideas from this week’s BMA conference and implement them at my organization. . First off, many of the sessions focused on engaging more than our prospects, they focused on our customers and employees.
Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking.
The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. I learned alot at the event, but also had some fun. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. This enthusiasm got me thinking.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage the company’s new social media initiatives.
One of our recent partner additions is a company called Avitage, in Waltham, MA. Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers.
In a previous blog post, I discussed the importance time plays in accurate marketing analytics. Using a methodology that incorporates time is also essential when establishing a foundation for accurate marketing reporting and analytics. While marketing has not traditionally applied the same level of rigor to modeling their portions of the revenue cycle as their sales counterparts, defining the stages of the revenue cycle is important nonetheless.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media?
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