Adobe Experience Cloud Blog
AUGUST 9, 2010
What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Likely whitepapers, blogs and presentations. But don’t forget the importance of videos. Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format. Here are 5 videos which apply to B2B marketers you shouldn’t miss: . 1.
Marketing Insider Group
AUGUST 5, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! That Is A Lot Of Time Spent Online Using Social Media Share Yes, that was my reaction to this online consumption study by the good folks at Nielsen.
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Doug Garnett
AUGUST 27, 2010
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it said back in May and June. (See some of my prior posts on the topic.). There’s no way to predict the future of GoogleTV. But I see quite a few red flags in the technology/consumer equation. It’s yet one more set top box we have to juggle.
Adobe Experience Cloud Blog
AUGUST 5, 2010
There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message.
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Adobe Experience Cloud Blog
AUGUST 27, 2010
Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing.
Marketing Insider Group
AUGUST 12, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 31, 2010
The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found. 1. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.
Marketing Insider Group
AUGUST 17, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share What is marketing acceleration and why is it even worth discussing?
Adobe Experience Cloud Blog
AUGUST 13, 2010
Upon seeing the online media frenzy about the announcement of IBM’s intention to buy Unica, it was hard for me not to create a blog post of my own about the pending acquisition. If you have not yet heard, IBM has announced that they plan to purchase Unica, for $21 per share, or approximately $480 million, in Q410. Of particular note, this purchase price is a 120% premium to Unica’s recent market cap, which is a very high number and indicative of the value that marketing automation companies are
Adobe Experience Cloud Blog
AUGUST 30, 2010
Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. In that short time, we’ve transformed the marketing automation industry with our vision of powerful, revenue-focused software that’s also fast to implement and easy to use, and helped more than 650 compa
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Adobe Experience Cloud Blog
AUGUST 12, 2010
Marketers frequently need to review and choose new tools to help improve or streamline their marketing programs. This can be time consuming and may lead to many dead ends. Because of this, some marketers make the wrong choice because they just pick software based on a salesperson’s promise or friend’s suggestion. Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. .
Marketing Insider Group
AUGUST 19, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off.
Marketing Insider Group
AUGUST 24, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 24, 2010 3 Subscribe Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Share While tweet chats can appear to be organized chaos from an outsider’s perspective, they are a fantastic way to enhance your experiences on Twitter by connecting and sharing with other
Marketing Insider Group
AUGUST 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 3, 2010 1 Subscribe Integrating Social Media and Search Share Social media as a B2B Marketing technique is an evolution of the marketing tools that preceded it: organic search engine marketing and paid search advertising.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
AUGUST 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 26, 2010 Subscribe 9 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share The realities and pressures we all face in today’s economy are not easy.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share The realities and pressures we all face in today’s economy are not easy.
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