Adobe Experience Cloud Blog

AUGUST 18, 2009

Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.  Duplicate content occurs when two or more web pages have the same content.   This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different webs

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Adobe Experience Cloud Blog

AUGUST 11, 2009

There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter. To me this news is more important because of what it does now, not its long term impact on Twitter, as it lets me get more information about what people are saying about my company. .

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Marketers Marketing Advertisers Advertising 75

Adobe Experience Cloud Blog

AUGUST 6, 2009

Our latest interview is with Mike Damphousse.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.

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Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

AUGUST 12, 2009

In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.

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Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was my favorite chapter as it not only provided best practices and examples, but also included workspace for marketers to calculate the impact of lead nurturing at their organization. This was the perfect time for the release of this chapter, as Marketo had also just presented our webinar on lead nurturing.

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Whitepaper Marketing Marketers 57

Adobe Experience Cloud Blog

AUGUST 17, 2009

Today Marketo released chapter 3 to The Definitive Guide to Lead Nurturing , and we are so excited to see so many people returning to check out this week’s chapter on Advanced Lead Nurturing. In this chapter, Marketo shares best practices on Accelerator Campaigns and Lead Lifecycle Campaigns. Ever look at your pipeline and see some great things developing, but worried that you aren’t going to meet short term sales goals?

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Management Customer Product Marketing 54

Adobe Experience Cloud Blog

AUGUST 4, 2009

Over the past few months I have seen numerous webinars and classes to help marketers do more with their marketing resources and budgets, but often I find that I have given up my lunch break to a webinar that never gets to the meat of a topic. This isn’t because they're not good webinars, it’s because they are created for everyone- the beginner and advanced user- all in 40 minutes time.

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