Adobe Experience Cloud Blog

NOVEMBER 17, 2011

by Maria Pergolino So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share. Now, keep in mind that for most of these you need to be a professional marketer.

Inbound Marketing 133

Inbound Marketing Marketers Marketing Event Marketing 133

Marketing Insider Group

NOVEMBER 10, 2011

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines.

Telemarketing 111

Telemarketing Inbound Marketing Direct Mail Outbound Marketing 111

Duct Tape Marketing

NOVEMBER 29, 2011

5 Ways To Make An Email Newsletter Your Best Sales Tool This content from: Duct Tape Marketing. No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn Twitter followers into email subscribers.

eBook 78

eBook Communications Price Education 78

Adobe Experience Cloud Blog

NOVEMBER 10, 2011

by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. Setting up your business page is quick and easy to do. If you don’t have a Google+ profile, start by creating one. Keep in mind that admins at this time are not transferable so it’s a good idea to create the page using a generic Gmail account.

Customer 132

Customer Product Marketing Marketers 132

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Adobe Experience Cloud Blog

NOVEMBER 14, 2011

by Jason Miller Are your blog visitors sticking around to read your content? Having sticky content is essential for capturing the short attention span of the online reader. When someone clicks through to your blog they are looking for well written content that is relevant to the keywords searched on or the messaging surrounding your inbound link. One of the best metrics to gauge the stickiness of your content (or how long your visitors are “sticking” around on your blog) is the bounce rate.

Analytics 131

Analytics Marketing Marketers Content Marketing 131

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees.

Energy 129

Energy Promotion Target Market Branding 129

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

by Rick Siegfried There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Ok. So, I have to create a compelling piece of B2B content? Uh huh, got it. Done and done. Take some white paper bits, condense it to a paragraph, throw in a few bullet points.

Whitepaper 126

Whitepaper B2C Marketing Mix Entertainment 126

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.

Email Marketing 123

Email Marketing Manufacturing Marketers Marketing 123

Adobe Experience Cloud Blog

NOVEMBER 3, 2011

by Phil Fernandez Have you ever worked in a business climate that moves as rapidly and unpredictably as the one we are now experiencing? The velocity of change that is roiling business, economics, and culture right now can make your head spin. It certainly focuses one’s attention. I was asked recently about what is the best strategy for competing effectively – and winning – in today’s hyper-fast, massively competitive business world.

Analytics 123

Analytics Management Branding Product 123

Adobe Experience Cloud Blog

NOVEMBER 7, 2011

by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. A ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes mobile marketing.

User-Generated 120

User-Generated Communications Promotion Place 120

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Management

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Fergus Gloster Repeated pipeline reviews are often a source of great stress between sales managers and sales people. As you’d expect, there are the usual suspects when it comes to questions at a typical pipeline review: What deals will close this month? What cover does the sales person have to meet their quota? How much of the pipeline is new business versus add-on?

Management 116

Management Place Marketing Marketers 116

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Alas, your name may be out on the net more than ever before but you’re not getting the results you’d hoped for. What went wrong?

Education 111

Education Target Market Product Branding 111

Adobe Experience Cloud Blog

NOVEMBER 4, 2011

by Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose. What will happen to the iPhone? How will Jobs’ predecessor Tim Cook handle the future of the mobile marketing product?

Marketing Plan 108

Marketing Plan New Technology Marketers Marketing 108

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now! Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue. In a nutshell, with a Closed Loop Marketing approach, marketers are responsible for more than branding and product updates, and need to watch customer react

Traditional Marketing 108

Traditional Marketing Marketers Marketing Management 108

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

NOVEMBER 29, 2011

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But if you are still holding on to some of the common excuses such as “I’m too old,” (bullsh*t) “I don’t have time,” (bullsh*t) “I don’t see the value,” (bullsh*t) or “I don’t know how…” (why I wrote this post) then let me tell you th

Branding 105

Branding Product Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 18, 2011

by Maria Pergolino Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads. To be successful, a brand’s leaders must develop a comprehensive plan to win more sales. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers.

Management 105

Management Manufacturing Energy Marketing Strategy 105

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

by Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Here are five ways blog commenting can boost your marketing efforts: Increases Readership : Find leads who are looking for you, but just haven’t found you yet.

Marketers 104

Marketers Marketing SEO Advertisers 104

Adobe Experience Cloud Blog

NOVEMBER 11, 2011

by Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away. If this is the case, ask yourself- am I using lead scores to identify these leads that have proven themselves as marketing qualified?

Product 103

Product Marketing Marketers 103

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 30, 2011

by Maria Pergolino Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do? Solution: Integrate your marketing automation process for use with social networking. Unlike more traditional types of campaigns, social media marketing requires a bit more attention to truly cultivate the type of following that produces real marketing ROI.

Social Media Marketing 101

Social Media Marketing Analytics Marketers Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 23, 2011

by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. But it can be difficult without the right apps.

Whitepaper 101

Whitepaper Social Media Marketing Marketers Marketing 101

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. The reason for this change agenda, they said, was due to the havoc being brought by a combination of technology-empowered buyers, old-school marketing mindsets and the rush to outsource digital and content marketing to fill the gap created by their own team’s outdated skills.

Transform 101

Transform CMO Marketers Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Phil Fernandez This morning, we had some great news here at Marketo. We announced a large round of primary capital funding – $50 million – led by new investors Battery Ventures. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.

Transform 100

Transform Pharmaceutical Thought Leadership Retail 100

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Marketing

Marketing Insider Group

NOVEMBER 3, 2011

There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. I realize that it seems like something the nerds should handle. Or maybe someday the whole process will be completely automated. But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solut

SEO 92

SEO Inbound Marketing Product Branding 92

Marketing Insider Group

NOVEMBER 1, 2011

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. That introduction should be enough to show the “big potential” of that “small” micro-blogging platform.

Entertainment 92

Entertainment Management 92

Marketing Insider Group

NOVEMBER 25, 2011

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.

Marketing Mix 89

Marketing Mix Social Media Marketing Customer Marketing 89

Marketing Insider Group

NOVEMBER 8, 2011

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape. And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, s

Telemarketing 89

Telemarketing Outbound Marketing Direct Mail Marketers 89

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Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? Last Friday, I was honored to be the guest for @ MarketingProfs #Profschat.

PR 88

PR Promotion Branding Social Media Marketing 88

Adobe Experience Cloud Blog

NOVEMBER 21, 2011

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. Here are some of the demographics we score that you might not normally consider: Bad data. Sometimes people will fill out a form with a first name of 111 or a first name of asdf, causing a mess in your database.

Education 85

Education Product Marketing Marketers 85

Adobe Experience Cloud Blog

NOVEMBER 9, 2011

by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). Because they have been so great at educating prospects, Marketers have long accepted everything that has been involved with creating a webinar.

Education 84

Education Communications Promotion Advertisers 84

Duct Tape Marketing

NOVEMBER 28, 2011

Do the Things Others Aren’t Willing To Do This content from: Duct Tape Marketing. hAdamsky via Flickr. The other day an attendee at an event where I was speaking asked me to reveal the secret to my success. I guess since I was the one on stage there was an assumption that I had actually figured something out, but of course, success is a very relative thing indeed.

Energy 78

Energy Customer Marketing Marketers 78

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