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by Maria Pergolino So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share. Now, keep in mind that for most of these you need to be a professional marketer.
Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines.
5 Ways To Make An Email Newsletter Your Best Sales Tool This content from: Duct Tape Marketing. No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn Twitter followers into email subscribers.
by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. Setting up your business page is quick and easy to do. If you don’t have a Google+ profile, start by creating one. Keep in mind that admins at this time are not transferable so it’s a good idea to create the page using a generic Gmail account.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
by Jason Miller Are your blog visitors sticking around to read your content? Having sticky content is essential for capturing the short attention span of the online reader. When someone clicks through to your blog they are looking for well written content that is relevant to the keywords searched on or the messaging surrounding your inbound link. One of the best metrics to gauge the stickiness of your content (or how long your visitors are “sticking” around on your blog) is the bounce rate.
by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees.
by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated. Online B2B marketing efforts don’t have to be convoluted and complicated. When it comes down to it, some of the ideas behind website marketing are actually really simple.
by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated. Online B2B marketing efforts don’t have to be convoluted and complicated. When it comes down to it, some of the ideas behind website marketing are actually really simple.
by Rick Siegfried There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Ok. So, I have to create a compelling piece of B2B content? Uh huh, got it. Done and done. Take some white paper bits, condense it to a paragraph, throw in a few bullet points.
by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.
by Phil Fernandez Have you ever worked in a business climate that moves as rapidly and unpredictably as the one we are now experiencing? The velocity of change that is roiling business, economics, and culture right now can make your head spin. It certainly focuses one’s attention. I was asked recently about what is the best strategy for competing effectively – and winning – in today’s hyper-fast, massively competitive business world.
by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. A ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes mobile marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
by Fergus Gloster Repeated pipeline reviews are often a source of great stress between sales managers and sales people. As you’d expect, there are the usual suspects when it comes to questions at a typical pipeline review: What deals will close this month? What cover does the sales person have to meet their quota? How much of the pipeline is new business versus add-on?
by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Alas, your name may be out on the net more than ever before but you’re not getting the results you’d hoped for. What went wrong?
by Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose. What will happen to the iPhone? How will Jobs’ predecessor Tim Cook handle the future of the mobile marketing product?
by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now! Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue. In a nutshell, with a Closed Loop Marketing approach, marketers are responsible for more than branding and product updates, and need to watch customer react
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But if you are still holding on to some of the common excuses such as “I’m too old,” (bullsh*t) “I don’t have time,” (bullsh*t) “I don’t see the value,” (bullsh*t) or “I don’t know how…” (why I wrote this post) then let me tell you th
by Maria Pergolino Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads. To be successful, a brand’s leaders must develop a comprehensive plan to win more sales. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers.
by Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Here are five ways blog commenting can boost your marketing efforts: Increases Readership : Find leads who are looking for you, but just haven’t found you yet.
by Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away. If this is the case, ask yourself- am I using lead scores to identify these leads that have proven themselves as marketing qualified?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
by Maria Pergolino Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do? Solution: Integrate your marketing automation process for use with social networking. Unlike more traditional types of campaigns, social media marketing requires a bit more attention to truly cultivate the type of following that produces real marketing ROI.
by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. But it can be difficult without the right apps.
A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. The reason for this change agenda, they said, was due to the havoc being brought by a combination of technology-empowered buyers, old-school marketing mindsets and the rush to outsource digital and content marketing to fill the gap created by their own team’s outdated skills.
by Phil Fernandez This morning, we had some great news here at Marketo. We announced a large round of primary capital funding – $50 million – led by new investors Battery Ventures. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. I realize that it seems like something the nerds should handle. Or maybe someday the whole process will be completely automated. But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solut
All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. That introduction should be enough to show the “big potential” of that “small” micro-blogging platform.
I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.
Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape. And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, s
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
People often ask, “which comes first the channel or the content?” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? Last Friday, I was honored to be the guest for @ MarketingProfs #Profschat.
by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. Here are some of the demographics we score that you might not normally consider: Bad data. Sometimes people will fill out a form with a first name of 111 or a first name of asdf, causing a mess in your database.
by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). Because they have been so great at educating prospects, Marketers have long accepted everything that has been involved with creating a webinar.
Do the Things Others Aren’t Willing To Do This content from: Duct Tape Marketing. hAdamsky via Flickr. The other day an attendee at an event where I was speaking asked me to reveal the secret to my success. I guess since I was the one on stage there was an assumption that I had actually figured something out, but of course, success is a very relative thing indeed.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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