Adobe Experience Cloud Blog
DECEMBER 27, 2013
'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere.
Marketing Insider Group
DECEMBER 18, 2013
'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.
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Duct Tape Marketing
DECEMBER 16, 2013
'The Best Way to Sell a Service Is. written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: jonny goldstein via photopin cc. I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges. No amount of explaining, documenting and outlining can replicate the conditions of actually experiencing the service in action.
Adobe Experience Cloud Blog
DECEMBER 23, 2013
'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.
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Adobe Experience Cloud Blog
DECEMBER 30, 2013
'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.
Adobe Experience Cloud Blog
DECEMBER 26, 2013
'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
DECEMBER 16, 2013
'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.
Adobe Experience Cloud Blog
DECEMBER 13, 2013
'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
Adobe Experience Cloud Blog
DECEMBER 12, 2013
'Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
DECEMBER 6, 2013
'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.
Adobe Experience Cloud Blog
DECEMBER 5, 2013
'Author: Dayna Rothman In three and a half seasons, AMC’s The Walking Dead has given us plenty of terrifying moments to remember, but it’s also taught us a few lessons. After this week’s explosive mid-season episode — the last until the season picks back up in February (I personally can’t wait!)— we thought we’d share some of our favorite, marketing-related takeaways.
Adobe Experience Cloud Blog
DECEMBER 3, 2013
'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.
Adobe Experience Cloud Blog
DECEMBER 4, 2013
'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
DECEMBER 9, 2013
'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on.
Adobe Experience Cloud Blog
DECEMBER 11, 2013
'Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! The journey might be long and filled with many bumps, But don’t be deterred by those stumps and those thumps and those slumps. Before you know it, your content will be epic — think electric, energetic and even poetic! Check out our new storybook, Oh, the Content You’ll Create !
Adobe Experience Cloud Blog
DECEMBER 2, 2013
'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. These videos go incredibly viral. Although I don’t expect marketers to start getting on one knee for all prospective customers (that would be weirdly awesome but simultaneously creepy), I do think marketers have something to learn from these videos.
Adobe Experience Cloud Blog
DECEMBER 17, 2013
'Author: Rick Siegfried First off, Happy Holidays! This is definitely my favorite time of year. I love the snow (I’m originally from the Chicago area ), the music, the family, the food…and the creatively heartfelt marketing campaigns! This year, I’ve come across two particularly innovative, holiday-themed campaigns. Christmas + Cats = AWESOME SAUCE.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
DECEMBER 19, 2013
'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Were you a faithful follower of every update and innovation, or were you too busy playing with your iPhone 5c?
Marketing Insider Group
DECEMBER 16, 2013
'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!
Marketing Insider Group
DECEMBER 10, 2013
'Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013.
Marketing Insider Group
DECEMBER 5, 2013
'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. It may even hurt us in the buying process.
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Marketing Insider Group
DECEMBER 30, 2013
'Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I also talked about the connection between personal branding, content marketing and social selling in a truly social business.
Marketing Insider Group
DECEMBER 23, 2013
'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013.
Adobe Experience Cloud Blog
DECEMBER 30, 2013
'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.
Duct Tape Marketing
DECEMBER 5, 2013
'3 Simple Tips to Increase Your Following on Pinterest written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Brian Jensen – Enjoy! photo credit: seo.com. In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors.
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Duct Tape Marketing
DECEMBER 3, 2013
'How I Made Twitter Infinitely More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Twitter is a great tool. I’ve been using it since March of 2006 and it’s certainly here to stay as a communications tool for the foreseeable future. photo credit: Joffley via photopin cc. When Twitter hit the big time some years ago there was no manual for how to use it or even any best practices as we were all just experimenting with what was a new f
Duct Tape Marketing
DECEMBER 2, 2013
'How to Honor Your Most Important Relationships written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing One of the things that technology has surely enabled is the ability to build a truly global network. photo credit: weeviraporn via photopin cc. People we call thought leaders and influencers can quite easily build a community following that numbers in the hundreds of thousands.
Duct Tape Marketing
DECEMBER 10, 2013
'7 Stages of a Successful Consulting System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I like systems. I think in systems and, even when I don’t realize I’m doing it, I work in systems. There’s something both comforting and efficient about working with familiar patterns. photo credit: brendonhatcher via photopin cc.
Duct Tape Marketing
DECEMBER 11, 2013
'Business Books You Won’t Find in the Business Section written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I love to read all kinds of book. These days I read a ton of business as a bit of an occupational hazzard, but I love to find those non business books that contains tons of unique ideas that I can apply to business. photo credit: Stuck in Customs via photopin cc I wrote this month’s column for OPEN Forum and shared ten such books that have
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