Adobe Experience Cloud Blog
SEPTEMBER 30, 2014
'Author: Chandar Pattabhiram Hey, you talkin’ to me? That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. Given our struggles to rise above the noise, and to establish resonance in a personalized way with our prospects and customers, our audiences are often left to wonder – who exactly are we, as marketers, talking to?
Marketing Insider Group
SEPTEMBER 3, 2014
'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing.
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Duct Tape Marketing
SEPTEMBER 23, 2014
'How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Far too often I see business owners and entrepreneurs just getting started that simply don’t value what they do enough because they don’t have the validation that comes with landing high-paying clients.
Adobe Experience Cloud Blog
SEPTEMBER 29, 2014
'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at FlipTop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers.
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Adobe Experience Cloud Blog
SEPTEMBER 25, 2014
'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!).
Adobe Experience Cloud Blog
SEPTEMBER 23, 2014
'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. . More than three-quarters of those invested in marketing automation say that developing processes and content is instrumental to success with the technology.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 18, 2014
'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand.
Adobe Experience Cloud Blog
SEPTEMBER 17, 2014
'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment –
Adobe Experience Cloud Blog
SEPTEMBER 16, 2014
'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2014
'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?
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Adobe Experience Cloud Blog
SEPTEMBER 11, 2014
'Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference.
Adobe Experience Cloud Blog
SEPTEMBER 10, 2014
'Author: Liz Smyth You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets.
Adobe Experience Cloud Blog
SEPTEMBER 4, 2014
'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. The benefits are innumerable, and as technology continues to evolve, these benefits are constantly multiplying – leaving non-adopters in the dust. But as an Account Executive at Marketo, I work closely with our Customer Success and Support teams, where I’ve seen firsthand how marketers are sometimes hesitant to up-level their game.
Adobe Experience Cloud Blog
SEPTEMBER 3, 2014
'Author: Mike Stocker Coca-Cola and Yoplait are enormous brands that already have millions of customers – but while other companies might be content to rest on their laurels (and their customer bases), these brands are also known for their innovative marketing. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
SEPTEMBER 5, 2014
'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee? Gym or happy hour? TV or sleep? But with larger decisions we tend to think more deeply, and take longer to decide. Purchase decisions are similar. Some are made quickly, without much thought, while others can take weeks or months of research and deliberation to decide.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2014
'Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2014
'Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2014
'Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever. Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
SEPTEMBER 24, 2014
'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create. When I give a presentation, I almost always upload it to my Slideshare or YouTube pages.
Marketing Insider Group
SEPTEMBER 22, 2014
'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well.
Marketing Insider Group
SEPTEMBER 29, 2014
'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.
Marketing Insider Group
SEPTEMBER 17, 2014
'One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them ! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes.
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Duct Tape Marketing
SEPTEMBER 19, 2014
'8 Networking Tips for Shy People written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Ethan Robinson – Enjoy! . Photo credit: istock photo. Networking is a challenge for shy people. If only they possessed that self-confidence to impress a crowd or charm people at “hello.
Duct Tape Marketing
SEPTEMBER 29, 2014
'How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy! . photo credit: Flickr – Andrew Becraft. According to research carried out by social media experts, Socialnomics , 78% of consumers trust peer recommendations, whereas only 14% trust advertisements.
Duct Tape Marketing
SEPTEMBER 15, 2014
'20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not.
Duct Tape Marketing
SEPTEMBER 18, 2014
'Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. It shows that you’re doing something right, and that your customers think highly enough of you as a partner to tell other people in their circle about their great experience
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Duct Tape Marketing
SEPTEMBER 8, 2014
'Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Phil Singleton – Enjoy! I recently enrolled in John Jantsch’s Duct Tape Marketing Certified Consultant program.
Duct Tape Marketing
SEPTEMBER 2, 2014
'7 Essential Habits of Successful Business Owners written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve owned my business for over twenty-five years and I’d like to think I’ve learned a thing or two about what it takes to survive and, perhaps even, thrive as a business owner. Oh, I have lots left to learn and even struggle with doing some of things I have learned, even though I know better, but I’ve also acquired a few traits an
Duct Tape Marketing
SEPTEMBER 24, 2014
'The Power of Renewable Referrals written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with co-authors of Renewable Referrals. I love referrals – you might know that already because I write about referral generation all of the time. If fact, I wrote a book on the topic. But today, I have the pleasure of introducing you to my guests for this week’s episode of the Duct Tape Marketing Podcast – Rosie Taylor, Kelly Weppler-H
Duct Tape Marketing
SEPTEMBER 12, 2014
'Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague – Enjoy! Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach.
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