Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

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Marketing Marketers User-Generated Promotion 145

Neil Patel

JANUARY 7, 2020

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.

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User-Generated SEO Branding 145

Hubspot Marketing

JANUARY 7, 2020

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships.

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Education eBook Advertising Advertisers 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Content Marketing Institute

JANUARY 6, 2020

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing. Continue reading → The post 5 AI Tools to Help You Get Smarter in Your Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 133

Hootsuite

JANUARY 7, 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. It is also like striking gold in that there are no guaranteed ways to make it happen. But with some hard work, keen-eyed strategy, and gritty perseverance, your odds of success go way up. (That said, getting on the Instagram Explore page is not like striking gold in that you do not get to ride your trusty pony naked and laughing through the streets of San Francisco.).

Millennials 145

Millennials User-Generated B2C Fashion 145

Hubspot Marketing

JANUARY 7, 2020

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you'll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy.

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Marketing Marketers Management Marketing Strategy 141

Content Marketing Institute

JANUARY 7, 2020

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading → The post Your How-To Plan for 12 Months of Customer-Focused Blogging appeared first on Content Marketing Institute.

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Customer Content Marketing Marketing Marketers 130

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. The dawn of the social, mobile web has disrupted that world. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust.

Product Marketing 110

Product Marketing Content Marketing Product Marketing 110

Sprout Social

JANUARY 8, 2020

Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. You may wonder, does a social platform have a target audience for their own social pages? They do! “Our target audience is any brand or business looking to use Twitter better,” Lindsay said.

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PR Branding Communications Management 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

JANUARY 9, 2020

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate.

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Communications Management Product Customer 111

Content Marketing Institute

JANUARY 9, 2020

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading → The post A Simple-to-Do Content Audit With 6 Questions appeared first on Content Marketing Institute.

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Health Content Marketing Branding Marketing 122

Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. To me, it is almost like a play. There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer.

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Direct Mail Inbound Marketing Thought Leadership Marketing 96

Search Engine Journal

JANUARY 5, 2020

Here's why it's important to audit your content, how to gather the details you'll need, and the metrics you should track. The post How to Do a Content Audit: The Ultimate Checklist via @ashleymadhatter appeared first on Search Engine Journal.

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Analytics Content Marketing Marketing Marketers 89

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

JANUARY 7, 2020

Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books , including Marketing the Moon and The New Rules of Marketing and PR.

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PR Branding Customer Marketing 87

Content Marketing Institute

JANUARY 8, 2020

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

Branding 109

Branding Content Marketing Marketing Marketers 109

Neil Patel

JANUARY 9, 2020

Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you? There are tons of possible reasons here, but I’m willing to bet it’s your website. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales.

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CRM Management Finance Place 86

Sprout Social

JANUARY 8, 2020

Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our user interface with our customers throughout the years.

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Real Estate Shipping Product Customer 82

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Pam Didner

JANUARY 6, 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern Time. In this webinar, Pam Didner will help you think beyond your day-to-day marketing routine and share creative ways to leverage your existing marketing elements to better support your sales team.

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Marketing Marketers Digital Marketing Marketing Strategy 82

Content Marketing Institute

JANUARY 10, 2020

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading → The post Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap] appeared first on Content Marketing Institute.

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Health Advertising Advertisers Content Marketing 81

Duct Tape Marketing

JANUARY 9, 2020

Creating Shareable Content for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tim Staples. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content.

Marketing Strategy 81

Marketing Strategy Branding Customer Marketing 81

Moz

JANUARY 5, 2020

Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.

SEO 78

SEO Non-Profit Shoppers Education 78

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Litmus

JANUARY 10, 2020

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next? Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.

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Email Marketing Marketing Marketers Promotion 75

verse.ai

JANUARY 8, 2020

Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook's News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content. [.] Read More.

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Marketing Marketers Analytics 52

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance.

Real Estate 78

Real Estate Retail B2C Law 78

Moz

JANUARY 9, 2020

Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.

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SEO 77

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez.

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Email Marketing Copywriting Marketing Marketers 61

Traackr

JANUARY 7, 2020

Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.

Management 40

Management Customer 40

Duct Tape Marketing

JANUARY 8, 2020

Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Drew McLellan. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute , an organization that helps owners of small to mid-sized marketing firms learn how to posit

Marketing 76

Marketing Marketers Management 76

Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer.

Real Estate 64

Real Estate SEO 64

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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