Sat.Aug 10, 2019 - Fri.Aug 16, 2019

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How To Measure Account-Based Marketing Success

Adobe Experience Cloud Blog

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels.

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10 B2B Social Media Strategies That Work For Any Industry

Hubspot Marketing

B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examples come to mind: IBM, Google, HubSpot, and so many more. These companies do an amazing job of sharing content that interests and builds their audience -- so much so that they don't seem too concerned with broa

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Essential Tips for How to Get Verified on Instagram

Sprout Social

We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted blue check mark. As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons.

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Everything You Need to Know About the Instagram Creator Account

Hootsuite

Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account. Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone. How do Instagram creator profiles differ from a regular business profile though?

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Generate More Traffic with Google’s New Features

Neil Patel

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

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9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning and scheduling your posts to analyzing and optimizing their performance, there’s a lot of work involved. And you can’t just wing it, hoping for the best. In fact, social media management requires tons of strategizing and careful execution. That’s why you need to invest in the right tools that will help you do just that.

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Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Content Marketing Institute

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared first on Content Marketing Institute.

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Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]. The post 5 Ways to Turn Dry Topics Into a Content Marketing Win appeared first on Marketing Insider Group.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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AdWords Quality Score: What marketers need to know

Sprout Social

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer.

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7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project. Continue reading → The post 7 Things Successful Marketers Do With Original Research appeared first on Content Marketing Institute.

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5 Tools Every Business Needs to Create an Amazing Website

Duct Tape Marketing

5 Tools Every Business Needs to Create an Amazing Website written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you do.

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WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]. The post WTF Does Mindy Kaling Know About Content Marketing appeared first on Marketing Insider Group.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Strengthen your online reputation with Sprout’s new review management tool

Sprout Social

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. More importantly, consumers are increasingly relying on these peer-sourced reviews to find information about local businesses and make purchase decisions. .

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How to Make Your Brand’s Podcast Soar to Top of the Charts

Content Marketing Institute

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute.

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How to Discover and Embrace Your Creative Side

Duct Tape Marketing

How to Discover and Embrace Your Creative Side written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tania Katan. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework. Hidden Benefits After Finalizing Your Messaging Framework. Product-Specific Messaging Template. Thought-Leadership Messaging Template. Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Here is the harsh reality….

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

Litmus

Wait… what happened to my email?! We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder.

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How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Content Marketing Institute

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future. Continue reading → The post How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist) appeared first on Content Marketing Institute.

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Most Viewed Video Ads: Niche Brands Make the Top 10

illumin

This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.

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How to Get a Customer to Edit Their Negative Review

Moz

Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Weekend Favs August 10

Duct Tape Marketing

Weekend Favs August 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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The Weekly Wrap: Data Makes Content Marketing Better

Content Marketing Institute

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use. Continue reading → The post The Weekly Wrap: Data Makes Content Marketing Better appeared first on Content Marketing Institute.

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Accessing Culture Beyond Ethnicity: Interests

illumin

Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.

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The Difference Between Deliverability and Delivery Rate

Litmus

“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. Even if the latter is healthy, you can still have issues with the former.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The How, When, and Why of Gating Your Content

Rock Content

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? And how are we capturing that traffic? It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons.

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Transcript of Why You Need a Virtual Assistant (And How to Find One)

Duct Tape Marketing

Transcript of Why You Need a Virtual Assistant (And How to Find One) written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Moz

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.”.