Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

PR 145

PR SEO Analytics Price 145

Adobe Experience Cloud Blog

JUNE 14, 2019

Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other variables.

Traditional Marketing 134

Traditional Marketing Thought Leadership Food Place 134

Hootsuite

JUNE 12, 2019

For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when it comes to analyzing social trends. Enter Simon Kemp. The founder of marketing strategy consultancy Kepios examines the activity behind the headlines.

Marketing Strategy 111

Marketing Strategy Advertisers Advertising Management 111

Neil Patel

JUNE 11, 2019

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

Content Marketing 112

Content Marketing Food Marketers Marketing 112

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

JUNE 11, 2019

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading → The post 38 Experts Share the Worst Content Marketing Advice appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing 111

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Hubspot Marketing

JUNE 10, 2019

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions.

Real Estate 111

Real Estate User-Generated Whitepaper Place 111

Content Marketing Institute

JUNE 10, 2019

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them. Continue reading → The post 6 Instagram Mistakes That Keep Your Brand From Growing appeared first on Content Marketing Institute.

Branding 111

Branding Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

JUNE 10, 2019

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. Last year in the United Kingdom , senior traffic managers enjoyed a 28% increase in their annual salaries—bringing the average salary up to about $73,000.

Management 132

Management Thought Leadership Product Marketers 132

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing SEO Marketers Marketing 111

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Journal

JUNE 9, 2019

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

Email Marketing 263

Email Marketing Marketers Marketing 263

Content Marketing Institute

JUNE 12, 2019

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Litmus

JUNE 10, 2019

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does.

Email Marketing 88

Email Marketing Branding Customer Marketing 88

Marketing Insider Group

JUNE 11, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers […]. The post The Best Ice Breaker Ideas to Drive Engagement at Your Next Event appeared first on Marketing Insider Group.

Event Marketing 110

Event Marketing Marketing Marketers 110

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

JUNE 12, 2019

How to Create a Successful Business Event written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rich Brooks. Podcast Transcript. Today on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast. Brooks created the conference in Portland, Maine to build an event for digital marketers and to get flyte’s name out there as an industry leader.

Digital Marketing 78

Digital Marketing Management Marketing Marketers 78

Content Marketing Institute

JUNE 13, 2019

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles. Continue reading → The post The 7 Core Roles of a 2020 Content Marketing Team appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketers Marketing 109

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript.

Copywriting 83

Copywriting Email Marketing Communications Marketing Strategy 83

Marketing Insider Group

JUNE 10, 2019

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

Thought Leadership 108

Thought Leadership Communications Marketing Marketers 108

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

JUNE 11, 2019

6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing. Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so.

Email Marketing 78

Email Marketing Marketers Marketing B2C 78

Content Marketing Institute

JUNE 14, 2019

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading → The post 5 Tips for Recruitment Marketing to Get Great Hires [Examples] appeared first on Content Marketing Institute.

Education 106

Education Marketers Marketing Content Marketing 106

Bannerflow

JUNE 14, 2019

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting.

Advertising 73

Advertising Advertisers Place Branding 73

Marketing Insider Group

JUNE 12, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates […]. The post How to Scale Your Account Based Marketing Efforts Faster appeared first on Marketing Insider Group.

Marketers 108

Marketers Marketing Marketing Strategy Customer 108

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

JUNE 11, 2019

Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Diana Kander. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant.

Marketing 78

Marketing Marketers 78

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.

Customer 58

Customer Thought Leadership Inbound Marketing B2C 58

Litmus

JUNE 12, 2019

We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!

Copywriting 54

Copywriting Email Marketing Education Analytics 54

Marketing Insider Group

JUNE 13, 2019

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group.

CMO 102

CMO Marketers Marketing Marketing Strategy 102

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

JUNE 12, 2019

Transcript of How to Create a Successful Business Event written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You know what? Finding a short, relevant web address these days can be tough, but I have a solution, choose a.us domain. Reserve your.us web address today while they’re still available. Go to Launchwith.us , and use a promo code PODCAST for my special offer.

Digital Marketing 77

Digital Marketing Price Place CRM 77

Adobe Experience Cloud Blog

JUNE 10, 2019

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. Last year in the United Kingdom , senior traffic managers enjoyed a 28% increase in their annual salaries—bringing the average salary up to about $73,000.

Management 56

Management Thought Leadership Product Marketers 56

Zumvu

JUNE 11, 2019

Web design should be the main focus of anyone planning to launch their own website. Likewise, those who are already online should pay attention to the way their website is designed.

52

52

Hubspot Marketing

JUNE 14, 2019

Are your users happy with your website, or are you simply assuming they are? Whether you're looking to improve the user experience on your website, increase your customer satisfaction , or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Ultimately, knowledge is power. In this blog post, we'll take a look at some of the best WordPress plugins to collect user feedback on your website -- without the need for a developer. 1.

Price 145

Price Analytics CRM SEO 145

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing