Search Engine Land
MAY 13, 2024
It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates , helpful content , reputation abuse , etc. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO.
The LeadG2 Blog
MAY 16, 2024
Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you can bring in audiences more likely to invest in your business, services, and products. To get the most from your inbound marketing strategy, you must measure the performance of your campaigns. Measurement will involve tracking the right key performance indicators (KPIs) and calculating your ROI, which will help you make the necessary adjustments to y
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Set Up
MAY 14, 2024
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Agency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Use Insider
MAY 13, 2024
6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences. Our solution offers: A flexible marketing automation tool for 12+ channels.
Buffer Marketing
MAY 14, 2024
After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform. Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 14, 2024
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.
Hubspot Marketing
MAY 13, 2024
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Use AI. But not too much AI … and in the right ways." "Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels." "Speed and relevancy are top priorities.
Content Marketing Institute
MAY 16, 2024
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
Aspiration Marketing
MAY 15, 2024
Welcome to the final stage of the buyer's journey: the decision stage. Potential customers have compared features, weighed options, and now they're staring down the final hurdle: choosing YOU. This is the decision stage of the buyer's journey, a make-or-break moment where the right content can seal the deal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social Media Examiner
MAY 16, 2024
Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? In this article, we’ll explore how to optimize your videos to reach the right people. Why Videos Tend to Underperform In today's digital age, video has become an essential tool […] The post How to Optimize Your Videos to Reach More of the Right People appeared first on Social Media Examiner.
Sprout Social
MAY 15, 2024
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.
Search Engine Land
MAY 17, 2024
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.
Aspiration Marketing
MAY 13, 2024
In this edition of our Leadership Spotlight series, we had a Q&A with Emmett King about his role as an entrepreneur and angel investor.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Social Media Examiner
MAY 15, 2024
Wondering how to attract more clients? Looking for an innovative marketing model? In this article, you’ll discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion. Boosting Referrals and Self-Promotion for Marketing Agencies In today’s highly competitive marketing industry, agencies and entrepreneurs face the ongoing challenge of attracting new clients and […] The post How to Get More Clients From Referrals and Self-Promotion appeared first o
Content Marketing Institute
MAY 17, 2024
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
Aspiration Marketing
MAY 16, 2024
Did you know that email marketing is one of the most effective marketing channels available today? But this impressive return on investment hinges on one crucial factor: a healthy subscriber list. Many businesses struggle with inactive subscribers on their email lists, hurting their overall email marketing efforts. The good news: you can fix this! This blog post will show you proven strategies to bring those inactive subscribers back into the fold and get your email marketing humming again.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Social Media Examiner
MAY 14, 2024
Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit […] The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.
Content Marketing Institute
MAY 14, 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
Hubspot Marketing
MAY 16, 2024
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we're still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ).
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Buffer Marketing
MAY 16, 2024
Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. However, with that increase in users has come an equal rise in fake accounts. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% of the platform's total user base With about 1 billion active users, that means roughly 1 in 10 Instagram accounts are fake.
Content Marketing Institute
MAY 15, 2024
Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Martech
MAY 17, 2024
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?
Hubspot Marketing
MAY 13, 2024
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but it doesn't matter unless people actually see it.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Buffer Marketing
MAY 15, 2024
When you film a great video for TikTok, you might naturally want to cross-post it to other platforms – maybe YouTube Shorts or Instagram Reels. After all, why film all-new content when you already have something you’ve proven works? However, as is the case with most competing sites, the algorithms of other top social media platforms don’t like content from other sites.
Search Engine Land
MAY 16, 2024
I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invent
Martech
MAY 15, 2024
When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! With all the pressure on email marketing to produce results, that could be a major omission.
SmartBrief - Marketing
MAY 12, 2024
May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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