Hootsuite
NOVEMBER 28, 2019
Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement.
Neil Patel
NOVEMBER 26, 2019
Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.
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Hubspot Marketing
NOVEMBER 26, 2019
If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance , hasn't disclosed many metrics at all.
Content Marketing Institute
NOVEMBER 25, 2019
Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hootsuite
NOVEMBER 27, 2019
Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective. Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with. Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap.
Marketing Insider Group
NOVEMBER 26, 2019
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 26, 2019
You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 25, 2019
Instagram Highlight covers are a great way to make a good first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. Covers are an easy win for any brand that banks on aesthetics. (And on Instagram, that’s everyone.).
Adobe Experience Cloud Blog
NOVEMBER 25, 2019
The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution.
Hubspot Marketing
NOVEMBER 25, 2019
Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
NOVEMBER 28, 2019
Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that. Continue reading → The post 4 Content Experiences That Keep On Giving appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 25, 2019
The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business.
Marketing Insider Group
NOVEMBER 25, 2019
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.
Litmus
NOVEMBER 27, 2019
Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Among all the changes in marketing and the trends that come and go, there’s one channel that remains unique and powerful: email.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
NOVEMBER 27, 2019
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading → The post What This Agency Did to Rank Its Blog at the Top of Google (Case Study) appeared first on Content Marketing Institute.
Duct Tape Marketing
NOVEMBER 26, 2019
How to Attract and Hire the Best Talent written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sabrina Starling. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series. Dr. Starling became a psychologist to better understand people, and she now uses those skills to help entrepreneurs and small business owners grow their business in a hea
Marketing Insider Group
NOVEMBER 25, 2019
Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that. Thankfully I have done all that hard work and distilled those examples into a few popular trends!
Search Engine Journal
NOVEMBER 27, 2019
Curating content is a great way to keep your audience engaged. These six tools can help you do content curation. The post 6 Awesome Tools You Need for Your Content Curation Strategy via @marcushokh appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
NOVEMBER 29, 2019
This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples. Continue reading → The post Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap] appeared first on Content Marketing Institute.
Duct Tape Marketing
NOVEMBER 27, 2019
What Brands Need to Think, Do, and Say to Stand Out written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ron Tite. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is a speaker, author, and founder and CEO of the agency Church + State, Ron Tite. Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo.
Marketing Insider Group
NOVEMBER 27, 2019
Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs , knowledge of these concepts is especially important.
Sprout Social
NOVEMBER 26, 2019
Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And while the general mood can be described as merry and celebratory, plenty of us have experienced the dreaded, awkward dinner table conversation. You know the one. The conversation that starts when guests have a few drinks, eat an extra slice of pie and suddenly you find yourself stuck in a debate about politics.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Litmus
NOVEMBER 29, 2019
In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.
Duct Tape Marketing
NOVEMBER 23, 2019
Weekend Favs November 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
NOVEMBER 26, 2019
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you
Sprout Social
NOVEMBER 26, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Transparency and authenticity are two of the most sought-after brand beliefs for consumers who, more than ever before, want to put their money where their values are.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
illumin
NOVEMBER 26, 2019
The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […].
Duct Tape Marketing
NOVEMBER 26, 2019
The Shaun Tabatt Show – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch appeared on the Shaun Tabatt Show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch sits down with Tabatt and shares his own personal entrepreneurial journey and how that led him to write this latest book.
Moz
NOVEMBER 28, 2019
Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!
Buffer Marketing
NOVEMBER 23, 2019
Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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