CMO Network
OCTOBER 1, 2023
With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.
Litmus
OCTOBER 2, 2023
Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Buffer Marketing
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Aspiration Marketing
OCTOBER 2, 2023
So you're into content creation, but what you write doesn't resonate, isn't the most engaging content, and isn't interacting with your audience? We define "content engagement" as how people can interact with your content , e.g., in a comment section on your website, a chatbot, or a social media post. It's also engagement if visitors return to your blog to read the next post or if they subscribe to your newsletter.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
ConsumerTalk
OCTOBER 4, 2023
Introduction How can your company break into new markets effectively? CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties. By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets.
Practical eCommerce - Marketing
OCTOBER 2, 2023
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023. The post 5 Content Marketing Ideas for Nov. 2023 appeared first on Practical Ecommerce.
Aspiration Marketing
OCTOBER 4, 2023
If you're hosting a webinar for the first time (or even the hundredth), you may think it's the same as hosting a simple meeting. Unfortunately, it's not that simple. More finesse is required to keep your audience engaged when hosting a live webinar. If that seems daunting, not to worry–we've got you covered. From prepping for your webinar to following up with attendees, here are the tips for hosting a flawless live webinar.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
OCTOBER 5, 2023
Want to simplify your content creation process? Wondering how AI tools can help? In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical. Yet, to […] The post Using AI to Simplify Content Marketing Workflows appeared first on Social Media Examiner.
Search Engine Land
OCTOBER 2, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.
Aspiration Marketing
OCTOBER 5, 2023
As technology continues to evolve, so do our search habits. With the rise of voice assistants, voice search is becoming increasingly popular among consumers. As a marketing expert, it's essential to understand the basics of voice search optimization, its impact on Search Engine Optimization (SEO), and how it can impact a business's online visibility and success.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social Media Examiner
OCTOBER 3, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Algorithm LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform. Our Take: Here are a few changes users […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Search Engine Land
OCTOBER 5, 2023
Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
Aspiration Marketing
OCTOBER 3, 2023
In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub. With its versatile toolkit and automation capabilities, HubSpot makes mastering SEO and the associated content creation more effortless than ever.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
OCTOBER 5, 2023
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat.
Search Engine Land
OCTOBER 3, 2023
Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It has been a few days since the rollout was completed, and we wanted to dig in a bit on the impact felt by this latest Google algorithm update.
CMO Network
OCTOBER 4, 2023
Everette Taylor came to Kickstarter as an entrepreneur, influencer and one of the world's top marketers. A year in, he assesses how he's doing and what's next.
Aspiration Marketing
SEPTEMBER 30, 2023
"News of my death has been greatly exaggerated." A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot Marketing
OCTOBER 2, 2023
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want?
Search Engine Land
OCTOBER 4, 2023
Google has unleashed a new search update today, the October 2023 spam update. This spam update improves Google’s “coverage in many languages and spam types,” Google wrote. Types of spam. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.” Google said that update should “reduce the visible spam in search results, particularl
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
CMO Network
OCTOBER 3, 2023
This year at Oracle CloudWorld, the company advanced its generative AI strategy across its cloud infrastructure, apps, and platforms. Exploring this year's announcements.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hubspot Marketing
OCTOBER 6, 2023
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities
Search Engine Land
OCTOBER 4, 2023
Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later , on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update was so dire that companies even publicly commented they would have to lay off dozens of employees.
Marketing Insider Group
OCTOBER 3, 2023
The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position.
Trade Press Services Newsletter
OCTOBER 4, 2023
No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.
Advertisement
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Expert insights. Personalized for you.
104 
Let's personalize your content