Sat.Jul 27, 2024 - Fri.Aug 02, 2024

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4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

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The impact of content decay: How to identify and fix it

SmartBrief - Marketing

Content plays a key role in helping brands generate traction and attract a relevant audience to their platform. It enables brands to convey their message and promote their solutions to the right people. However, for your content to get you the best results, you need to ensure that it’s relevant and up-to-date. The content you publish may lose its value over time.

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What Are the Benefits of Local SEO?

Sachs Marketing Group

Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. By focusing on local search optimization, businesses can improve their visibility in search results, drive more traffic to their websites, and build stronger connections with their community. In this article, we will explore the many benefits of local SEO and how it can help your business grow.

SEO
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Mastering AI in search: Best practices and future trends

Search Engine Land

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

PR
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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How to Leverage Buyer Beliefs to Improve Your Marketing

Social Media Examiner

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a […] The post How to Leverage Buyer Beliefs to Improve Your Marketing appeared first on Social Media Examiner.

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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

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How B2B Marketers Can Build Brand Trust (and Why It’s Important)

Trade Press Services Newsletter

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.

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How to Generate Leads with Inbound Marketing

Aspiration Marketing

So, you want to attract high-quality leads and nurture them into loyal customers? Inbound marketing might be your perfect secret weapon. This results-driven approach draws in potential clients through valuable content, builds trust, and guides them toward a natural purchase decision.

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How to use AI in email marketing without losing the human touch

Martech

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

Buffer Marketing

Social media users are facing some pretty big challenges today. They’re frustrated by being at the mercy of changeable algorithms or having their data sold to the highest bidder. And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.

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5 Tips for Mastering Content Curation and Distribution

Scoop.it!

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. In this article, we’ll share why good content curation is so important and provide 5 actionable tips to help you achieve your goals.

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Instagram Productivity Hacks That Actually Work For Me

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels.

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Nature’s inspiration for transforming your marketing plan

Martech

Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Email Personalization Best Practices: The Ultimate Checklist for Email Marketers

Litmus

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth.

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YouTube Community Posts: What They Are and 11+ Ways to Use Them

Buffer Marketing

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty.

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Second quarter saw slowing ad spend on most platforms

Martech

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to make the most of GA4 for SEO

Search Engine Land

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

SEO
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I Tried 5 AI Logo Generators. Here's My Favorite

Hubspot Marketing

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer Marketing

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on?

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Customer journey maps: What you need to know

Martech

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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8 free tools for PPC reporting

Search Engine Land

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better suited to spreadsheet-nerd analysis and others for visually friendly reporting.

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40 Marketing Quotes To Inspire You and Your Team

Sales Force: CMO

Maybe you’re feeling a little stuck, seeing metrics fall flat, no matter what you’ve tried. Or you’re looking for a bit of inspiration for creating content that will dazzle your audience. We’ve all been there. When I’m in a rut, I just need a spark (and maybe another iced coffee) to get going again. Marketing quotes, from experts of all stripes, can help you push forward.

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LinkedIn Audio Events — How to Run Them and Why You Should

Buffer Marketing

*taps mic * Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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We Need to Talk About Personalization: Evolution & Trends

Litmus

What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content ? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still using the same generalized term to mean everything that’s dynamic, interactive, segmented or field-based in an email.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it.

SEO
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When to Use Subdomains and How They Impact Your SEO

Marketing Insider Group

Your website’s structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Whether you want to separate different products, target specific regions, or enhance your site’s functionality , using subdomains can influence your SEO efforts.

SEO