Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.

eCommerce 100

eCommerce Shoppers User-Generated Marketing 100

Martech

JUNE 3, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Email Marketing 107

Email Marketing eCommerce Marketing Marketers 107

Aspiration Marketing

JUNE 4, 2024

Did you know that the vast majority of website visitors abandons your site after just one visit? When your lead generation isn't working, this isn't just a lost opportunity to connect; it's a potential customer walking right out the door! The solution? A website upgrade designed to capture those visitors and start generating leads. Imagine a website that informs and actively converts – that's the power of a lead-focused revamp.

Customer 246

Customer 246

Aspiration Marketing

JUNE 5, 2024

Imagine you're searching for a new project management tool. Dozens of options flood your search results, each promising efficiency and streamlined workflows. But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. That recognition triggers a sense of trust and familiarity.

Branding 186

Branding Thought Leadership Management Inbound Marketing 186

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

AWeber

JUNE 2, 2024

Are you looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has many benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have much experience. Still not convinced? Explore some key benefits of email marketing and consider how these could take your next marketing campaign up a notch—or twenty!

Email Marketing 92

Email Marketing Marketing Marketers User-Generated 92

Hubspot Marketing

JUNE 4, 2024

I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to cre

Gen Z 111

Gen Z User-Generated Price Copywriting 111

Traackr

JUNE 5, 2024

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Gen Z 52

Gen Z Health Marketing Marketers 52

Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Transform 236

Transform Thought Leadership Manufacturing Communications 236

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

Marketing Strategy 123

Marketing Strategy Law Marketing Marketers 123

Aspiration Marketing

JUNE 6, 2024

Ever feel like you're constantly creating content but struggling to see real results? You're not alone. Many businesses fall into the content creation trap – churning out posts without a clear direction. But there's a better way. A content strategy is your roadmap to success, ensuring your content resonates with your audience and achieves your marketing goals.

Marketing 207

Marketing Marketers Marketing Strategy Content Marketing 207

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

JUNE 3, 2024

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145

SEO Product 145

Martech

JUNE 4, 2024

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Marketing 137

Marketing Marketers Analytics Branding 137

Calvyn Lee Blog

JUNE 6, 2024

In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their journey to mastery.

Transform 130

Transform Entertainment Communications 130

Aspiration Marketing

JUNE 3, 2024

Crafting a pitch deck is like painting a picture of your company's future for potential investors or clients. It's your chance to showcase your vision and convince them to join you on the journey to success. Key strategies should be considered to make your pitch deck effective. Let's explore these strategies to help you create a compelling presentation that leaves a lasting impression.

Marketers 196

Marketers Marketing 196

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

JUNE 6, 2024

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

Branding 144

Branding Marketing Marketers SEO 144

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Pharmaceutical 132

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 132

Calvyn Lee Blog

JUNE 3, 2024

When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad’s book and get to know cashflow board game , and only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and 202 and play with my friends. I was exploring another new set of board game called wealth flow sandtable, from Wealth and Joy, is a board game by a creator from China, Tang Qian Jiu, founded around 2018.

Energy 130

Energy Health Management 130

Content Marketing Institute

JUNE 5, 2024

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Marketing 113

Marketing Marketers Content Marketing 113

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Social Media Examiner

JUNE 4, 2024

Want to speed the time it takes you to create content? Wondering how AI could help? In this article, you’ll discover how to use AI to speed your content planning and production. #1: Feed Your AI a Brand Identity Document Artificial intelligence (AI) has become an indispensable tool for content creators looking to elevate their […] The post Using AI to Speed Content Creation appeared first on Social Media Examiner.

Product 128

Product Branding 128

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Advertising 126

Advertising Advertisers Marketing Marketers 126

Buffer Marketing

JUNE 6, 2024

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. At the beginning of my social media marketing career, when I worked in a digital marketing agency and we helped global supplier of cat and dog food Royal Canin establish and maintain an Instagram presence,

User-Generated 121

User-Generated Social Media Marketing Promotion Communications 121

Content Marketing Institute

JUNE 6, 2024

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

126

126

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Social Media Examiner

JUNE 3, 2024

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses' marketing strategies. […] The post Proving Your Worth: How to Measure the Success of Your Social Marketing appeared first on Social Media Examiner.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Marketing Strategy 128

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

Transform 124

Transform Customer Journey Marketing Marketers 124

Search Engine Land

JUNE 4, 2024

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.

User-Generated 121

User-Generated Product SEO 121

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Marketing 113

Marketing Marketers 113

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Hubspot Marketing

JUNE 3, 2024

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I'd long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

User-Generated 121

User-Generated Customer Journey Marketing Marketers 121

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Marketing 123

Marketing Marketers Advertising Advertisers 123

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.

SEO 121

SEO User-Generated Education Place 121

Social Media Examiner

JUNE 5, 2024

Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? In this article, you’ll discover a methodology for assessing and improving the customer experience journey. The Importance of Ease and Effort in Streamlining the Customer Journey In today's highly competitive business environment, […] The post How to Develop a Frictionless Client Service Experience appeared first on Social Media Examiner.

Customer Journey 120

Customer Journey Customer Marketers Marketing 120

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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