Content Marketing Institute
JANUARY 28, 2021
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 25, 2021
To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.
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Search Engine Journal
JANUARY 25, 2021
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.
Neil Patel
JANUARY 26, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The future of ecommerce shines brighter than ever. E-retail sales account for 14.1% of all retail sales across the world. Statista has predicted that the above figure will grow and reach 22% in 2023. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JANUARY 25, 2021
A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Curious where the bulk of your viewers are coming from? Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 25, 2021
Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers.
Content Marketing Institute
JANUARY 26, 2021
Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises. Continue reading → The post How a Content Approval Process Went From 9 Days to a Few Hours appeared first on Content Marketing Institute.
Sprout Social
JANUARY 26, 2021
Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.
Neil Patel
JANUARY 26, 2021
If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. I know from personal experience that even if you’re using the best tools to grow your business , success can lag if you aren’t allocating your time and energy to the right things.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
JANUARY 28, 2021
If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbaliz
Content Marketing Institute
JANUARY 27, 2021
The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading → The post B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research] appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 27, 2021
Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here. The post How to Get Your Website Listed in Google News via @LWilson1980 appeared first on Search Engine Journal.
Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Traackr
JANUARY 25, 2021
Scarlette Tidy is no stranger to viral campaigns, having been the brains behind several of Kendo Brand’s most impressive social media initiatives.
Content Marketing Institute
JANUARY 29, 2021
A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading → The post Brands Give COVID-19 Vaccine a Shot in the Arm appeared first on Content Marketing Institute.
Sprout Social
JANUARY 25, 2021
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options. On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers.
Neil Patel
JANUARY 27, 2021
Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Journal
JANUARY 28, 2021
There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose. The post Should You Publish Content on a Company Blog or Medium.com? via @martinibuster appeared first on Search Engine Journal.
Rock Content
JANUARY 27, 2021
Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer. But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing , allowing you to create more accurate and efficient strategies based on data.
Duct Tape Marketing
JANUARY 27, 2021
Growing Your Business With Integrity and Kindness written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with Sarah Santacroce. In this episode of the Duct Tape Marketing Podcast , I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution.
Neil Patel
JANUARY 28, 2021
It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those links suck.).
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Diggity Marketing
JANUARY 28, 2021
Hey Matt, can I get stuck in the sandbox because G knows what sites offer paid backlinks?
Bannerflow
JANUARY 28, 2021
2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time.
Duct Tape Marketing
JANUARY 29, 2021
Training Your Brain to Become Mentally Tough written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Jason Selk. In this episode of the Duct Tape Marketing Podcast , I interview Dr. Jason Selk. He’s a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals.
Neil Patel
JANUARY 29, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Diggity Marketing
JANUARY 26, 2021
I learnt penguin now ignores toxic links… I have a site that lost about 60-70 of it’s traffic after Dec 3 upgrade. After reading your article i checked my link profile and saw that about 200,000 bad links were directed to my site as against my former 1000. What do you think could be the way forward on this situation.
Rock Content
JANUARY 26, 2021
Are you looking for the best way to propel business innovation? You don’t need the big-budget of large companies, as technology is able to level that field. A great example of this is the positive effect of bringing digitalization for local businesses. Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work.
Duct Tape Marketing
JANUARY 29, 2021
Weekend Favs January 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Neil Patel
JANUARY 25, 2021
There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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