Diggity Marketing

JULY 18, 2022

Love what you are teaching.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

User-Generated 145

User-Generated Social Media Marketing Marketers Marketing 145

Hubspot Marketing

JULY 21, 2022

If you’re just getting started with search engine optimization (SEO) , then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No matter how new you are to SEO, anyone can get started with the below SEO tips and get their website to rank in no time.

SEO 145

SEO CRM Digital Trends Branding 145

Unbounce

JULY 19, 2022

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

SEO 144

SEO Content Marketing Marketers Marketing 144

Search Engine Roundtable

JULY 18, 2022

A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting the business's reputation in Google Maps and Google Search if they do not send money through digital gift cards.

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Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Advertising 140

Advertising Advertisers 140

Businesses Grow

JULY 18, 2022

As the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from my mistakes — and I thought I’d pass them on to you since I’ve never written about this before.

Energy 139

Energy Education Entertainment Price 139

Search Engine Roundtable

JULY 19, 2022

On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed it again after reports started coming in at around 3 am ET. This seems to also be impacting the AdSense console.

Advertising 141

Advertising Advertisers Analytics 141

Practical eCommerce - Marketing

JULY 21, 2022

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce.

Content Marketing 138

Content Marketing SEO eCommerce Marketers 138

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

SEO 140

SEO 140

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective.

Gen Z 137

Gen Z eCommerce Fashion Retail 137

Martech

JULY 18, 2022

In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste

Digital Marketing 136

Digital Marketing Marketers Marketing Analytics 136

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press.

User-Generated 133

User-Generated Branding Social Media Marketing Place 133

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Journal

JULY 22, 2022

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Analytics 136

Analytics SEO Marketing Marketers 136

Content Marketing Institute

JULY 18, 2022

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

Thought Leadership 131

Thought Leadership Marketing Marketers 131

Search Engine Roundtable

JULY 22, 2022

Google's Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound so easy. The whole video is less than 4 minutes long.

SEO 130

SEO 130

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 130

Customer Acquisition Direct Mail User-Generated Influencer Marketing 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Journal

JULY 19, 2022

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

eCommerce 136

eCommerce SEO 136

Martech

JULY 21, 2022

When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.

Customer 130

Customer Customer Journey Customer loyalty Advertisers 130

Content Marketing Institute

JULY 20, 2022

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.

Content Marketing 127

Content Marketing Marketers Marketing Branding 127

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Maas , don’t worry.

Branding 123

Branding Retail User-Generated Fashion 123

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Journal

JULY 17, 2022

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it. The post 7 Tips For Building SEO + UX-Minded Navigation appeared first on Search Engine Journal.

SEO 135

SEO 135

Martech

JULY 21, 2022

French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.

Fashion 129

Fashion Digital Marketing Branding Marketing 129

Hootsuite

JULY 21, 2022

You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe.

Gen Z 123

Gen Z Social Media Marketing Advertisers Advertising 123

Search Engine Roundtable

JULY 22, 2022

Google's John Mueller again said on Twitter "using a shared IP address is fine" for SEO and Google Search ranking purposes. "There is no SEO advantage to using a unique IP address," he added.

SEO 122

SEO 122

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Journal

JULY 20, 2022

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Martech

JULY 21, 2022

More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.

Gen Z 129

Gen Z Millennials Branding Shipping 129

Hootsuite

JULY 21, 2022

Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?

Promotion 121

Promotion Finance Analytics User-Generated 121

Econsultancy

JULY 18, 2022

Influencers are more integral to the digital marketing strategies of big brands than ever before. This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products. With social influence growing, how is the industry evolving? Here’s a look at three current marketing trends and their impact.

Market Trends 121

Market Trends Marketers Marketing Digital Marketing 121

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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