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In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.
“Email marketing is DEAD!” “AI is taking over the inbox!” “Why hire a copywriter when I can just use email templates?!” “Who needs an email list when I have a large social following?”. Um…. stop right there and listen up, because I’m going to let you in on a little secret…. THREE little secrets to be exact. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing.
Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong.
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.
Malaysia is situated in Southeast Asia and includes thirteen states and three federal territories with an administrative capital of Putraya. The country is separated into Peninsular Malaysia and Borneo’s East Malaysia by the South China Sea. Malaysia is the 45th most populous country in the world. Malaysia is also multiethnic, which influences social and political fields.
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.
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Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.
The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue.
Blog content is essential to lead visitors to your website, help engage unknown visitors and facilitate the growth of potential new customers. Blogging helps all businesses with getting found online, converting visitors to leads, nurturing those leads to sales, and delighting customers. Writing blogs helps to establish a more personal brand and build trust and should be an essential part of your Content Marketing Strategy.
There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it…. Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content.
“I can’t tell what this company does”. “Some kind of marketing website”. “Unsure”. “No idea”. These are all common responses to the 5-second test, in which we use an online tool to show a homepage to a group of users, and then ask “What does this company do?”. When we show the results of these tests to clients, everyone feels urgency to fix the problem.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Do you remember your first A/B test you ran? I do. (Nerdy, I know.). I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results.
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.
This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on it.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it's up to brands to keep up.
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
With over 2 billion monthly active users, Instagram offers a huge opportunity for advertisers. At the same time, there are over 200 million businesses marketing their products on the platform. To stand out from the competition, it can be tempting to buy Instagram likes. And it’s easy— spend some money, immediately boost your profile, and potentially get new customers and sales.
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform. Best Virtual Event Platforms.
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 3 Resume Examples Tailored to Different Niches.
Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be some major changes. No one was shocked when he immediately fired the CEO and other longtime top executives.
Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.
Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI. The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers. The post Is Musk’s Twitter a Marketing Opportunity? appeared first on Practical Ecommerce.
Creating and growing a YouTube channel is no small thing. Between recording, production, editing, and promotion, it can take seven hours to create just 1-5 minutes of video. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views.
Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter "don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy.
Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech," you need to have a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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