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With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers , we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.
Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. Why? LinkedIn enjoys a wider audience than you might think, with 66.8 million monthly active users in the U.S. alone, with a total reach of 849.6 million users globally.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today. The post Marketing and Sales Tips For Starters appeared first on yorCMO.
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
By 2023, it’s estimated that 25% of organizations will have a Chief Revenue Officer. While a nod to making revenue growth a priority, the rise of this role is a testament to analyzing and optimizing a company’s full revenue cycle to achieve sustainable growth.
Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this. An idea of how important lead generation is runs through their DNA. It is ingrained in their brains.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going. But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fa
Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies.
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into something more actionable. In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. But what many companies need to realize is that social media can also convey your brand personality, which is a highly effective way to connect with your customers on a deeper level.
Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. It’s still early days. Companies are trying to figure out the legal and ethical implications of a content world suddenly turned on its head by artificial intelligence.
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.
Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation. Here, you’ll learn: What is process documentation?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Are you looking for ways to grow a business with NFTs? Wondering what works and what doesn't? In this article, you’ll discover how NFT business models are evolving, mistakes to avoid, and much more. Why Should Businesses and Creators Consider NFT Business Models? It can be challenging for businesses and creators to stand out and […]. The post The Evolution of NFT Business Models appeared first on Social Media Examiner.
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to "detect both sites buying links, and sites used for the purpose of passing outgoing links," and not just "detect spam directly," Google said.
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it's hard to ignore the hype around TikTok, its fantastic engagement rate , and its massive user base. If you're willing to get creative, TikTok could be the perfect home for your short-form videos.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Want your content to rank higher in search? Looking for a proven strategy to follow? In this article, you’ll discover how to improve your Google search rank. Why Do Social Marketers Need SEO? Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know […].
Google's John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a Google ranking factor, he said, "It doesn't," meaning Google doesn't care about time spent on the page for ranking purposes.
We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose.
If you're a marketer, it's likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Need to clean up your Facebook business page? Looking for a better way to manage your content? In this article, you’ll discover how to review and update your Facebook business presence. #1: Save a Full Record of Your Facebook Page Content Before you begin reviewing content and engagement on your business page, create a complete […]. The post How to Audit Your Facebook Page in 5 Steps appeared first on Social Media Examiner.
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides.
Google Search Console is testing a new feature named "content ideas." It is labeled as an "experimental" feature that brings Question Hub-like concepts directly into Google Search Console.
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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