Content Marketing Institute

SEPTEMBER 5, 2023

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Content Marketing 124

Content Marketing Marketers Marketing Marketing Strategy 124

Hubspot Marketing

SEPTEMBER 6, 2023

In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It's Finger Lickin' Good. Latest campaign, I couldn't be more proud!! pic.twitter.com/ktmN5TrHOS — Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the

Marketers 125

Marketers Marketing Branding Customer 125

CMO Network

SEPTEMBER 5, 2023

KickGlass Connect is an innovativemulti-stage holistic approach to marketing. It blends empathy and data analytics for authentic, adaptive brand-consumer relationships.

Analytics 108

Analytics Marketers Marketing Branding 108

Social Media Examiner

SEPTEMBER 5, 2023

Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab for a Templates hub […] The post Facebook Changes That Affect Marketers appeared first on Social Media Examiner.

Marketers 143

Marketers Marketing Social Media Marketing 143

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.

Transform 128

Transform Marketers Marketing Communications 128

Martech

SEPTEMBER 5, 2023

Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? Without this really important alignment, we’re seeing stressed-out marketers who can’t say no to anything. If your marketing team is getting buried in an endless list of requests, it’s time to break that cycle immediately.

Marketers 132

Marketers Marketing Traditional Marketing Place 132

Traackr

SEPTEMBER 7, 2023

Chat GPT 3 proved that AI is getting more prevalent and operable. Here’s the pros and cons it could have for your influencer program.

59

59

CMO Network

SEPTEMBER 7, 2023

Greta Gerwig's "Barbie" is the year's highest-grossing film. Mattel's willingness to poke fun of itself gave rise to a movie classic and was smart financial decision too.

112

112

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.

Influencer Marketing 140

Influencer Marketing Communications User-Generated Management 140

Aspiration Marketing

SEPTEMBER 6, 2023

From managing customer payments to maximizing revenue streams, a cohesive platform to streamline commerce operations is paramount. The HubSpot Commerce Hub is a transformative solution meticulously crafted to address these pivotal pain points and empower businesses. Whether navigating the complexities of payment processes or striving to boost revenue with streamlined operations, this guide serves as your compass to unlock the potential of the HubSpot Commerce Hub.

Transform 248

Transform Management Customer 248

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.

SEO 145

SEO Analytics Product Branding 145

Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

User-Generated 141

User-Generated Thought Leadership SEO Product 141

Social Media Examiner

SEPTEMBER 4, 2023

Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Why Marketers Should Consider Meta's Instant Forms Most successful social advertising funnels need strong consideration-focused […] The post How to Capture More Qualified Leads With Facebook Ads appeared first on Social Media E

Advertisers 140

Advertisers Advertising Marketing Marketers 140

Aspiration Marketing

SEPTEMBER 5, 2023

Personalization is the new black in marketing. It's not just about knowing your customers; it's about showing them you know them. And the best way to do that is to personalize your marketing messages through customer-centric SEO. So if you're ready to take your marketing to the next level, read on!

SEO 240

SEO Customer Marketing Marketers 240

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.

Gen Z 144

Gen Z Promotion Product Branding 144

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.

Social Media Marketing 136

Social Media Marketing Marketers Marketing Market Research 136

Social Media Examiner

SEPTEMBER 7, 2023

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? In this article, you’ll discover a strategy to create compelling short-form video for social media. Why Is Short-Form Video So Important? We live in a video-first world. If you're a creator […] The post Short-Form Video Strategy for Business With Reels and TikTok appeared first on Social Media Examiner.

Social Media Marketing 137

Social Media Marketing Marketing Marketers 137

Aspiration Marketing

SEPTEMBER 4, 2023

Are you looking to find the best CRM? Have you finally had enough of your old system, or are you just getting started? A CRM goes beyond just a contact database or system of record; it serves as the lifeblood of your customer's interaction with your brand. Its purpose is to guarantee smooth and seamless interactions at every touchpoint and drive maximum effectiveness and efficiency of your prospecting and selling efforts.

CRM 236

CRM Branding Customer 236

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it? This article presents a framework that can provide clear answers to these questions.

SEO 142

SEO Management User-Generated Product 142

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Event Marketing 134

Event Marketing Customer Journey Content Marketing Management 134

Hubspot Marketing

SEPTEMBER 6, 2023

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What's not changing, however, is the importance of connection. The advent of AI makes this an extremely exciting time.

Customer 133

Customer Manufacturing Customer Journey Analytics 133

Aspiration Marketing

SEPTEMBER 7, 2023

With the rise of remote work and virtual events, webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. As such, companies worldwide are looking for ways to make engaging and thought-provoking webinars–but what's the best way to do that? Hosting a successful webinar requires more than hitting the "start broadcast" button.

Marketing 234

Marketing Marketers 234

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry.

SEO 140

SEO Health Place Product 140

Martech

SEPTEMBER 8, 2023

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.

Shoppers 132

Shoppers Food Health Place 132

Hubspot Marketing

SEPTEMBER 8, 2023

You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs.

Email Marketing 130

Email Marketing Retail Promotion Advertisers 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

SEPTEMBER 8, 2023

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.

Search Marketers 138

Search Marketers Branding Customer Marketing 138

Martech

SEPTEMBER 8, 2023

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Why we care. This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project).

Law 131

Law Branding Advertising Advertisers 131

Aspiration Marketing

SEPTEMBER 6, 2023

Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates helps keep your hiring manager organized, build a positive candidate experience, and ensure you find the right talent. Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose.

CRM 130

CRM Management Marketing Marketers 130

Content Marketing Institute

SEPTEMBER 7, 2023

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Product 128

Product 128

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing