Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.
Marketing Insider Group
JUNE 26, 2023
Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. Sure, you can monitor the results of a Facebook ad campaign.
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Martech
JUNE 28, 2023
When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.
Search Engine Land
JUNE 29, 2023
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
JUNE 27, 2023
With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility. Join us as we unravel how AI reshapes the content marketing landscape and drives unprecedented results.
Rock Content
JUNE 29, 2023
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 28, 2023
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.
Businesses Grow
JUNE 26, 2023
One of the challenges I enjoy most is the one-hour coaching calls people schedule with me. I get to meet so many interesting people! Today, I will discuss a common problem I see with entrepreneurial businesses — knowing when it’s time to abandon a strategy … at least for a little while. Let me tell you a story about my own lesson, when it made sense to abandon my own strategy.
Marketing Sherpa
JUNE 26, 2023
Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.
Aspiration Marketing
JUNE 28, 2023
As a recruiter, you understand that finding top talent is vital for your organization's success. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out. That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
JUNE 26, 2023
It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices.
Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
Social Media Examiner
JUNE 30, 2023
Want to develop an NFT project that has long-term potential? Wondering how to include a themed narrative that allows your project to grow? In this article, you’ll explore the importance of story and insights from the VeeFriends project. The Business of Ownership is Shifting There’s a shift happening. The idea of digital ownership is taking […] The post NFTs and Story: The VeeFriends Collection appeared first on Social Media Examiner.
Aspiration Marketing
JUNE 29, 2023
In the fast-paced digital era, marketing managers face many challenges that require effective solutions. From generating leads to tracking performance, the demand for a centralized platform to streamline marketing activities has never been more vital. That's where HubSpot Marketing Hub comes in, a comprehensive solution designed to tackle these pain points head-on and empower marketing managers.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
Sprout Social
JUNE 26, 2023
Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.
Marketing Insider Group
JUNE 26, 2023
Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.
Aspiration Marketing
JUNE 29, 2023
When it comes to creating a blog for your law firm (or any business), the question of how often to post may arise. It's important to keep your blog's objectives in mind when determining the ideal posting frequency. Consistency is key to keeping readers engaged with new and exciting content. But don't forget to consider other important factors when scheduling your blog posts.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Buffer Marketing
JUNE 29, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. 💡 To keep up with Stew, check out his newsletter , Twitter and LinkedIn. The rapid advancement of AI has spurred debates among creators of all types.
Sprout Social
JUNE 28, 2023
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.
Content Marketing Institute
JUNE 29, 2023
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
Hubspot Marketing
JUNE 27, 2023
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Buffer Marketing
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.
Sprout Social
JUNE 26, 2023
In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.
Content Marketing Institute
JUNE 30, 2023
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.
Hubspot Marketing
JUNE 28, 2023
Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps. Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Sometimes, it’s not there, making it even worse. Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Buffer Marketing
JUNE 26, 2023
Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.
Social Media Examiner
JUNE 29, 2023
Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? In this article, you’ll discover how to improve your YouTube video strategy with analytics. Should I Post Long-Form or Short-Form Video on YouTube? YouTube built its reputation on expert, long-form video, but in the past couple of years, […] The post Using YouTube Analytics to Improve Your Video Strategy appeared first on Social Media Examiner.
Content Marketing Institute
JUNE 28, 2023
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
Search Engine Journal
JUNE 29, 2023
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared first on Search Engine Journal.
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