Content Marketing Institute
OCTOBER 8, 2020
No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading → The post 23 Tips to Make the Most of Your Content Marketing Budget appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 8, 2020
There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.
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Neil Patel
OCTOBER 8, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.
Marketing Insider Group
OCTOBER 6, 2020
Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
OCTOBER 5, 2020
Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading → The post Why Circular Thinking Works Better in Content Marketing appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 7, 2020
Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it. To make creating a bio easier, we’ve broken down the elements that go into the best Instagram bios for business and how to write one for your brand.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 7, 2020
When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer.
Content Marketing Institute
OCTOBER 7, 2020
Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.
Pam Didner
OCTOBER 7, 2020
Facebook. Twitter. LinkedIn. In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible.
Neil Patel
OCTOBER 4, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
OCTOBER 5, 2020
The art of communication is the language of leadership. – James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age.
Rock Content
OCTOBER 3, 2020
Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics. In fact, the longer a user has to wait to access a page, the more likely they will leave the website without even seeing its content.
Diggity Marketing
OCTOBER 6, 2020
Been buying contextual links from blogs, based on moz metrics (links/DA/PA etc). But regarding avoiding negative links, I’ve been using only one filter, your Theory #4: If a site has traffic, I don’t have to worry about it being a negative link. Do you think this is true? If not, why.
Neil Patel
OCTOBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying organized is tough even with just a handful of employees, but this challenge amplifies exponentially at scale.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
OCTOBER 8, 2020
Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. Many B2B companies have chosen to simply ignore TikTok because it doesn’t fit their demographic, time restrictions, and overall message.
Rock Content
OCTOBER 8, 2020
Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. A process like this requires a lot of planning, knowledge of the applied techniques, and detailed analysis to reduce as much as possible losses in organic search results, visits, and revenues coming from the site. It also requires a flexible and communicative approach, so all the professionals can have a good alignment throughout the process and be aware of all steps involved.
Adobe Experience Cloud Blog
OCTOBER 8, 2020
Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company.
Neil Patel
OCTOBER 5, 2020
The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 6, 2020
A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies. Continue reading → The post The End of Third-Party Cookies: What Marketers Need to Know appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 5, 2020
If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. The NBA has suspended the season. — Adrian Wojnarowski (@wojespn) March 12, 2020. That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. It was the beginning of a four-month long hiatus, one that had fans and players alike questioning if the season would ever pick back up again.
Marketing Insider Group
OCTOBER 6, 2020
Over several years of working on Agile transformations, I’ve seen the whole spectrum of issues, ideas, and idiosyncrasies. Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note. Others demand agility of their employees practically overnight, providing little to no preparatory training. As you might imagine, neither approach is ideal.
Neil Patel
OCTOBER 5, 2020
For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
OCTOBER 9, 2020
This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading → The post Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 7, 2020
Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.
Marketing Insider Group
OCTOBER 5, 2020
Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before.
Neil Patel
OCTOBER 3, 2020
Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
OCTOBER 6, 2020
How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Farzad Rashidi. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. Farzad Rashidi is also the Director of Marketing at Visme.
Sprout Social
OCTOBER 6, 2020
As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need to find and retain top talent in order to be successful. These days, people turn to social media, job boards and employer branding platforms to inform their job search. Companies should also be using those same resources to shine a spotlight on their brand and attract interest from qualified candidates.
Diggity Marketing
OCTOBER 5, 2020
Thanks Matt for explanation, I read all the article. We have a similar problem. After we started building high quality web 2.0 content first 2 days our ranking start to go up but after that sudenly got a sharp drop. We believe that we triggered google transition algorithm and he hit us to see if we will revert the pages. What do you think, should we continue to building web 2.0’s (1 article daily on behance and and 1 on medium daily) or should we stop?
Neil Patel
OCTOBER 8, 2020
If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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