Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses.

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Marketing Insider Group

MAY 22, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Institute

MAY 22, 2019

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading → The post Will the Real ROI In Content Please Stand Up appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or p

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing.

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Neil Patel

MAY 21, 2019

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

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Marketing Insider Group

MAY 20, 2019

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are […]. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group.

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Adobe Experience Cloud Blog

MAY 20, 2019

Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one.

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Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors & gradients: Standing out. The use of bold color in design is an ongoing trend that has steadily grown in popularity in recent years.

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Content Marketing Institute

MAY 21, 2019

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading → The post Looking for Industry Influencers? How a B2B Brand Built Its Own appeared first on Content Marketing Institute.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

MAY 21, 2019

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for […]. The post Why Employee Engagement Matters To Marketers appeared first on Marketing Insider Group.

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Duct Tape Marketing

MAY 22, 2019

Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Dean. Podcast Transcript. Today’s guest on the Duct Tape Marketing podcast, is Brian Dean. He is an SEO expert and the founder of Backlinko. Dean started five internet businesses early in his career, but he didn’t experience success until 2012.

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illumin

MAY 22, 2019

Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.” This is Hulu’s 10th spot on the chart in 2019, and their first time in the top spot since October 2018.

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Content Marketing Institute

MAY 24, 2019

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading → The post In a Creative Rut? Refresh Your Energy With These Inspiring Insights appeared first on Content Marketing Institute.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

MAY 21, 2019

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top […]. The post How to Select the Right Lead Generation Company appeared first on Marketing Insider Group.

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Duct Tape Marketing

MAY 23, 2019

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Blake. Podcast Transcript. Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.

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illumin

MAY 20, 2019

AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry. We sat in with Michael D. Andrew, VP of Strategy & Growth at Salesforce, for his session “Building Brands in the Age of AI”.

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Content Marketing Institute

MAY 20, 2019

One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading → The post Buyer Personas: One Method Doesn’t Fit All appeared first on Content Marketing Institute.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

MAY 23, 2019

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeadData’s new report, The State of Lead […]. The post How to Improve Marketing Qualified Lead Routing Results appeared first on Marketing Insider Group.

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Duct Tape Marketing

MAY 18, 2019

Weekend Favs May 18 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Moz

MAY 20, 2019

Posted by KameronJenkins “Let’s hop on a call to go over this report.”. Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.

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Litmus

MAY 22, 2019

“Why do you want to work remote?” That was the question I heard over and over when interviewing at Litmus. And truthfully, the last thing I wanted to say was to have more time with my family. As a mother of a young child, I didn’t want people to think I would be any less committed than other candidates. There’s this stigma that as a full-time working mother you’re distracted, work isn’t a priority, you can’t be dedicated to both your family and work.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

MAY 20, 2019

Whether you’re a growing brand or one that’s established and at the forefront – brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six percent).* This […].

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Duct Tape Marketing

MAY 21, 2019

The Secrets to Impactful Speaking written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Allison Shapira. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking.

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Moz

MAY 23, 2019

Posted by DiTomaso Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.

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Litmus

MAY 20, 2019

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results. In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can tur

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

MAY 23, 2019

Transcript of The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing Podcast using Rev.com, and I’m going to give you a special offer in just a bit.

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Duct Tape Marketing

MAY 21, 2019

Transcript of The Secrets to Impactful Speaking written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a.us domain to help your business stand out. Reserve your.us web address today.

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Moz

MAY 21, 2019

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon

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Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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