Content Marketing Institute
MARCH 2, 2023
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
Use Insider
MARCH 1, 2023
The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. Consumers are spending less Thanks to inflation and fears of recession, global consumer confidence is way down. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.8% last year. Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2
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Marketing Insider Group
FEBRUARY 27, 2023
Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?
Quikly
MARCH 1, 2023
Every marketing channel has a unique selling point that makes it appealing to consumers. For text message marketing , it’s the level of convenience.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Jeff Bullas
MARCH 1, 2023
To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).
Jeff Bullas
MARCH 1, 2023
In 2021, the investment in AI tools reached a total of $111.4 billion. This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care? There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
FEBRUARY 28, 2023
Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab.
Ann Handley
FEBRUARY 25, 2023
Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could , the classic children’s tale of a small train that persevered in pulling a heavy load over a mountain after bigger, lazier engines tapped out.
Jeff Bullas
MARCH 1, 2023
So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.
Aspiration Marketing
MARCH 2, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Francois Gouelo about his role as the CEO & co-founder of Enso Connect. Enso Connect is a leading guest experience platform for hospitality operators.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
MARCH 3, 2023
Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.
Search Engine Journal
MARCH 1, 2023
This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.
Jeff Bullas
FEBRUARY 28, 2023
It was 2008… I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet. Jump forward to today and my website, that you are on right now, has had over 16 million readers. I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.
Aspiration Marketing
FEBRUARY 28, 2023
You know the importance of search engine optimization (SEO) to your company's marketing efforts, but you can't implement your strategy if you don't know what your customers are searching for. Keyword research starts with identifying the words and phrases that will help your site rank and draw more visitors and eventually create new leads and customers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
FEBRUARY 27, 2023
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That's where the Instagram stats comes in. There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68).
Search Engine Roundtable
MARCH 3, 2023
Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.
Jeff Bullas
MARCH 1, 2023
Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.
Aspiration Marketing
MARCH 1, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. One of the factors is Largest Contentful Paint.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Hubspot Marketing
FEBRUARY 28, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009.
Search Engine Roundtable
FEBRUARY 28, 2023
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.
Jeff Bullas
MARCH 1, 2023
If you’re in the world of copywriting , you know that headlines are a big deal. A great headline can mean the difference between a reader clicking through to read your stuff, or just skipping it altogether. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking.
Search Engine Journal
MARCH 1, 2023
ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
MARCH 1, 2023
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you're f working blind. So, if you’re in a project management position, starting with the basics is your best bet.
Orbit Media Studios
FEBRUARY 28, 2023
You’re committed to content marketing. You’re committed to a publishing calendar. The deadline is looming. And your screen is blank. You are not alone. You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? I ask myself this question just hours after any post goes live.
Jeff Bullas
FEBRUARY 26, 2023
If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize your efforts. To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. 1.
Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
MARCH 3, 2023
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost.
Search Engine Roundtable
MARCH 3, 2023
An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.
Jeff Bullas
FEBRUARY 28, 2023
There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog? Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized.
Businesses Grow
FEBRUARY 27, 2023
We recently had a lively discussion in the RISE community about the advantage of spending time in the corporate world before taking an entrepreneurial leap. Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing. Since I have this conversation with a lot of young people who dream of starting a business, I thought I would put these ideas down in a blog post that I can u
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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