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Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with your visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from.
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and ROI. Each of the three roundtable sessions was hugely oversubscribed, and we had standing room only for each!
Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%. Undoubtedly, your company will grow faster if you invest in your employees' happiness.
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Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel marketing , many marketers are still behind. The impetus is on marketing to provide a seamless experience, regardless of channel or device.
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One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group.
Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Click To Tweet. Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B org
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Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. The post Content Marketing Guidelines: Why and How To Create Them?
? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience.
Update. Yahoo! Mail introduced List-unsubscribe for its iOS and Android mobile clients on November 13, 2018. We’ve update this resource to reflect those changes. Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails.
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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their […]. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.
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Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment.
Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
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Weekend Favs November 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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