Unbounce
JANUARY 10, 2019
Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.
Hubspot Marketing
JANUARY 8, 2019
Nowadays, marketers can measure almost everything, giving us an unprecedented ability to gauge the performance of our marketing campaigns. But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. A high dose of traffic can prove your headline’s quality if you’re a blogger, but it doesn’t tell you the whole story of what path your visitors take on your blog, or how exactly they engage with the page.
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Adobe Experience Cloud Blog
JANUARY 11, 2019
As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.
Marketing Insider Group
JANUARY 8, 2019
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […]. The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
JANUARY 8, 2019
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.
Sprout Social
JANUARY 10, 2019
Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JANUARY 7, 2019
It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […]. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 8, 2019
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. Another similarity between dressing for a job interview and finding the best visuals for your landing page?
Hubspot Marketing
JANUARY 7, 2019
On day one of my first internship during college, I was given a brief, 20-minute rundown on how the organization was structured, and what my role entailed, from my boss. I was then placed in a cubicle and given my first assignment. I got to work, though I felt both largely unprepared and frustratingly secluded. Who was on my team? Wasn't I supposed to meet them?
Litmus
JANUARY 8, 2019
Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays. These displays, often referred to as Retina displays (a term coined by the Apple marketing machine), have the power to both enhance any email campaign—or give your subscribers a less-than-stellar email experience.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
JANUARY 7, 2019
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]. The post How Will AI Change the Face of Digital Marketing in 2019?
Content Marketing Institute
JANUARY 7, 2019
? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier.
Rock Content
JANUARY 8, 2019
Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, most personalized messages will reach and resonate with today’s buyers.
Litmus
JANUARY 11, 2019
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our calculation, every email has more than 15,000 different potential renderings.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
JANUARY 8, 2019
Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement around […]. The post What Is Smart Content And How Can It Work For You?
Content Marketing Institute
JANUARY 11, 2019
You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.
Duct Tape Marketing
JANUARY 9, 2019
Growing Your Business While Growing as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Nelson. Podcast Transcript. My guest on today’s podcast is Jill Nelson, founder and CEO of Ruby Receptionists. Started in 2009, the company provides virtual receptionist services across the U.S., and consistently helps those clients win over new business and create exceptional customer experiences.
Bannerflow
JANUARY 9, 2019
In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. Transparency, greater control over creative, and a better return on investment (ROI) are just some of the reasons.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
JANUARY 9, 2019
With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]. The post 4 Practical Tips to Get Your Business Ready and Set for 2019 appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 10, 2019
Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team.
Duct Tape Marketing
JANUARY 8, 2019
Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing. With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right?
Moz
JANUARY 10, 2019
Posted by Polemic Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
JANUARY 10, 2019
If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]. The post How to Balance Design for Brand and Demand appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 9, 2019
Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact.
Duct Tape Marketing
JANUARY 8, 2019
How To Reliably Generate Big Ideas for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Brown. Podcast Transcript. My guest this week on the podcast is Mike Brown, an author and strategist who specializes in operationalizing design thinking. His new book, Idea Magnets , helps dynamic leaders to cultivate big ideas and create innovative success.
Moz
JANUARY 7, 2019
Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zumvu
JANUARY 9, 2019
Managing an efficient workflow is not easy and it gets more complicated as a company begins to expand its areas of operation and subsequently, the workforce.
Power Digital Marketing
JANUARY 10, 2019
You’ve probably seen them. They’re parading around on world travels or telling you what products to use in your daily life. They have thousands to even millions of followers and subscribers. “ Social media influencers ” they’re called. “Do they even work?” you’ll ask. Or comment “that’s not a real job.” And these so-called “influencers” will defend themselves voraciously, citing how long it took to “build their brand.”.
Duct Tape Marketing
JANUARY 5, 2019
Weekend Favs January 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
JANUARY 6, 2019
Posted by MiriamEllis Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.” But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do.
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