Buffer Marketing
AUGUST 21, 2024
Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.
Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
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Hubspot Marketing
AUGUST 20, 2024
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage.
Vertical Response
AUGUST 19, 2024
Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Key Takeaways Alternative advertising engages consumers through unconventional strategies, creating deeper connections and resonating more personally than traditional methods.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
verse.ai
AUGUST 20, 2024
How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of approximately half a percentage point in rate improvement in the market” – Rick Roque, executive vice president of retail, Sierra Pacific Mortgage Source:
Backlinko
AUGUST 19, 2024
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequ
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Welcome Software
AUGUST 19, 2024
There's this illusion that out-of-home or OOH advertising is this old-fashioned, super expensive, impossible to measure, and generally difficult marketing tactic. Spoiler alert: I think you're wrong, and I want to make you change your mind. Why? Because OOH doesn't deserve this bad rep. In reality, it's not that hard to work and it can be an awesome value driver for your brand.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
InTouch Marketing
AUGUST 21, 2024
It’s nearly impossible to scroll through your news feeds without seeing a new advancement in artificial intelligence (AI). From medical technology to fraud detection and e-commerce, AI is playing a significant role in many sectors.
Aspiration Marketing
AUGUST 20, 2024
Struggling to climb the SEO ladder? Are you stuck with a low Domain Rating holding you back? You're not alone. But what if you could unlock the secrets to attracting high-quality links and skyrocketing your website's authority? We'll look into proven strategies for crafting link-worthy content, building valuable relationships, and watching your domain rating soar.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Social Media Examiner
AUGUST 20, 2024
Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you'll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […] The post Generic to Genius: Crafting AI Prompts for Optimal Results appeared first on Social Media Examiner.
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
The Marketing Operations Leader
AUGUST 21, 2024
In this edition: How to run marketing ops like a product team How to create a marketing ops team charter POLL: The most overrated thing in B2B marketing For Paid Subscribers: How to request additional headcount for your team The best marketing operations conference in the world is only a couple of months away! Make sure to register to attend Mopsa-palooza.
Aspiration Marketing
AUGUST 22, 2024
In today's interconnected world, businesses are no longer confined by geographical borders. The internet has opened doors to a global marketplace, teeming with potential customers who speak a multitude of languages. To tap into this vast pool of opportunity, brands need to embrace multilingual marketing.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
MarketingOps
AUGUST 20, 2024
It goes without saying — markets are evolving at breakneck speed. This isn’t the time for the faint of heart. Revenue leaders are facing an uphill battle: Attempting to balance the need to maintain momentum and drive growth at a time when everything feels unpredictable and uncontrolled. And here’s the rub — our obsession with scaling fast often leads us directly into operational chaos.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
SmartBrief - Marketing
AUGUST 23, 2024
Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now more than ever? Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause – a natural journey affecting millions – has been sidelined in discussions, solutions and support.
Aspiration Marketing
AUGUST 21, 2024
Imagine scrolling through your social media feed – a constant barrage of posts, articles, and videos vying for your attention. How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random. It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Hubspot Marketing
AUGUST 20, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way.
Martech
AUGUST 23, 2024
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.
Social Media Examiner
AUGUST 22, 2024
Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with […] The post Leveraging Emotions in Your Facebook Ads for Better Results appeared first on Social Media Examiner.
Aspiration Marketing
AUGUST 19, 2024
Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging. However, by following the right strategies, creating content that converts potential leads into customers can be achieved with relative ease.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
AUGUST 21, 2024
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why we care. This appears to be a huge change.
Martech
AUGUST 19, 2024
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
Content Marketing Institute
AUGUST 19, 2024
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.
Hubspot Marketing
AUGUST 19, 2024
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. " Two-pizza team " is a Jeff Bezos term that describes a scrappy business strategy.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
AUGUST 23, 2024
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). “These ads will be accompanied by text that highlights their products,” Adweek reported.
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
Content Marketing Institute
AUGUST 22, 2024
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
SmartBrief - Marketing
AUGUST 21, 2024
How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. At the 2024 Summer TCA Press Tour in Pasadena , Hallmark President and CEO Mike Perry, along with his executive team, unveiled their forward-looking strategy for the brand.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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