Sat.Jul 07, 2018 - Fri.Jul 13, 2018

article thumbnail

Email Writing: How To Craft Effective Emails For International Teams

Hubspot Marketing

Are you a non-native English speaker who needs to regularly write emails to your international colleagues? It can be a challenge to write effective, conversational emails when English isn't your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a native English speaker.

article thumbnail

Artificial Intelligence: What’s Next?

Adobe Experience Cloud Blog

Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary technology that will change the way the world operates from the ground up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Things to Do (or Not Do) After a Social Media Algorithm Change

Content Marketing Institute

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently?

article thumbnail

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

article thumbnail

CEO Speaks: MarTech Trends, CEO/CMO Partnership & More

Adobe Experience Cloud Blog

Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects, and Crystal Decisions.

CMO 130

More Trending

article thumbnail

How to Gain Buy-In for Content Marketing

Marketing Insider Group

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been […].

article thumbnail

How Chat Bots Can Help You Grow Your Business

Duct Tape Marketing

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warner. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy , a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy , and what your business needs to know about bots today.

article thumbnail

The Final 25 Members of Our Fearless 50 Are Here!

Adobe Experience Cloud Blog

I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers , it has been our mission to remember what we learned and take it to heart as the year marches on.

CMO 116
article thumbnail

Let’s talk about it, Cannabis Advertising

illumin

At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.

article thumbnail

How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

article thumbnail

Integrating 4 Critical Tactics for Digital Marketing Success

Marketing Insider Group

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics […].

article thumbnail

Content Tips to Help Your Professional Services Business Stand Out

Duct Tape Marketing

Content Tips to Help Your Professional Services Business Stand Out written by John Jantsch read more at Duct Tape Marketing. Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead.

Law 76
article thumbnail

SEO in the Age of AI: How to Get Ahead

Adobe Experience Cloud Blog

We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than keywords.

SEO 116
article thumbnail

12 Smart Ways to Engage and Grow Your Instagram Followers

Zumvu

Instagram is one of the most used social media platforms by companies, bloggers, or any individual. This modern channel of promotion will not only increase your popularity, but also increase the sales volume of your products.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

Marketing Insider Group

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released […]. The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group.

CMO 75
article thumbnail

Weekend Favs July 7

Duct Tape Marketing

Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

SEO 66
article thumbnail

5 Crucial Data-Driven Marketing Trends and How to Exploit Them

Adobe Experience Cloud Blog

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move to the front of the pack: 1.

article thumbnail

10 Proven Ways to Get More Pinterest Followers in 2018

Zumvu

Pinterest is renowned for improving your online presence dramatically. Survey suggests that 87 percent of the Pinterest followers purchase products from your company.

Product 52
article thumbnail

Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

article thumbnail

Your Marketing Campaign Is Dead. Why Isn’t It Working?

Marketing Insider Group

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]. The post Your Marketing Campaign Is Dead. Why Isn’t It Working? appeared first on Marketing Insider Group.

article thumbnail

Transcript of How Chat Bots Can Help You Grow Your Business

Duct Tape Marketing

Transcript of How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Stuff like payroll and benefits are hard. That’s why I switched to Gusto. And to help support the show, Gusto is offering our listeners an exclusive limited time deal. You sign up for their payroll service today, you’ll get three months free once you earn your first payroll.

article thumbnail

Is Your Lead Really Sales Qualified? Here’s How To Tell

Adobe Experience Cloud Blog

Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers send all of their leads to sales even though only 27% are actually qualified.

article thumbnail

10 Proven Ways to Get More Pinterest Followers in 2018

Zumvu

Pinterest is renowned for improving your online presence dramatically. Survey suggests that 87 percent of the Pinterest followers purchase products from your company.

Product 52
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Weekend Reading: “Shift” by Sean M. Doyle

Marketing Insider Group

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […]. The post Weekend Reading: “Shift” by Sean M.

article thumbnail

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Content Marketing Institute

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste.

Promotion 108
article thumbnail

5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing.

article thumbnail

Meet the Marketing Owner, Agile Marketing’s Make or Break Role

Marketing Insider Group

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]. The post Meet the Marketing Owner, Agile Marketing’s Make or Break Role appeared first on Marketing Insider Group.

article thumbnail

The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

article thumbnail

How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Retail 96
article thumbnail

3 Purpose-Marketing Lessons From Innovative Brands

Content Marketing Institute

Quick: Think of some purpose-driven brands. I’ll wait. I’ll bet a bunch of you thought of Patagonia. The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company. You probably read about Patagonia’s “ Don’t Buy This Jacket ” ad that ran in The New York Times on Black Friday 2011.