Hubspot Marketing
OCTOBER 25, 2023
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers.
Aspiration Marketing
OCTOBER 22, 2023
With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what's new and next helps ensure that your strategies are current and effective. As we look to the year ahead, we are already seeing some trends in content marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Businesses Grow
OCTOBER 25, 2023
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the only one who noticed. The most popular search term for this advertisement is “annoying Burger King commercial.” Burger King is a successful chain that can afford a dece
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
ConsumerTalk
OCTOBER 25, 2023
How can your company utilize sponsorship and influencer marketing to appeal to new audiences? What are the steps for planning, execution, and measurement.
CMO Network
OCTOBER 23, 2023
Remarks given by Seth Matlins at the 2023 Forbes CMO Summit. The Summit’s theme was “What Matters Most” — and little matters more than marketing marketing better.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
OCTOBER 23, 2023
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create?
Digital Marketer
OCTOBER 25, 2023
Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House.
Chief Martec
OCTOBER 22, 2023
At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.
Aspiration Marketing
OCTOBER 21, 2023
Looking for Social Media Campaign Ideas? Social media is everywhere, and it isn't going anywhere. So, even if your products and services are "low tech," you need a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juices flowing and inspire you to create your campaign ideas.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
Buffer Marketing
OCTOBER 23, 2023
The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth. This is as true for YouTube Shorts as for any other platform.
Social Media Examiner
OCTOBER 26, 2023
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? In this article, you’ll explore TikTok search and what it could mean for marketers. Why Should Marketers Focus on TikTok? TikTok has exploded in popularity over the last few years, quickly becoming one […] The post Optimizing for TikTok Search: How to Reach a Larger Audience appeared first on Social Media Examiner.
Aspiration Marketing
OCTOBER 24, 2023
Have you ever wondered how to turn more and more website visitors into loyal customers? The answer lies in Conversion Rate Optimization (CRO), a powerful strategy that can significantly impact your online success. We'll dive into CRO, explore its essential elements, and reveal the CRO process to help you boost conversions like never before.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
OCTOBER 23, 2023
If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search. Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate
Hubspot Marketing
OCTOBER 24, 2023
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect.
Aspiration Marketing
OCTOBER 26, 2023
Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
OCTOBER 26, 2023
Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
Hubspot Marketing
OCTOBER 25, 2023
Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You'll see AI in search engines, maps and navigation, text editors, and more.
Aspiration Marketing
OCTOBER 23, 2023
Getting sales and marketing to work together is vital for company growth. It gives customers a unified experience. However, sales and marketing teams are often not aligned well. This is a common problem for many businesses.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
OCTOBER 25, 2023
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph.
Orbit Media Studios
OCTOBER 25, 2023
By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. AI can help do the research and draft the strategy in several ways: Simulate a member of your audience (AI persona research) Analyze the performance of your content (AI data-analysis) Find gaps in the content that
Hubspot Marketing
OCTOBER 25, 2023
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.
Aspiration Marketing
OCTOBER 27, 2023
If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Social Media Examiner
OCTOBER 24, 2023
Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Search Ads Toggle TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic […] The post TikTok Updates: Search Ads, Attribution Analytics, and More appeared first on Social Media Examiner.
Martech
OCTOBER 26, 2023
I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.
Hubspot Marketing
OCTOBER 27, 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms.
Buffer Marketing
OCTOBER 24, 2023
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto writing for a living accidentally.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
140 
Let's personalize your content