Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Search Engine Land
SEPTEMBER 14, 2023
Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.
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Search Engine Land
SEPTEMBER 12, 2023
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights.
Social Media Examiner
SEPTEMBER 12, 2023
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos. Our Take: In […] The post Instagram Changes That Affect Marketers appeared first on Social Media Examiner.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
SEPTEMBER 11, 2023
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time?
CMO Network
SEPTEMBER 12, 2023
Coca-Cola's "neutral" marketing strategy is outdated & harmful. Consumers want brands to take a stand on social issues. Coke needs to be authentic for its consumers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CMO Network
SEPTEMBER 13, 2023
Given the murkiness of the CMO role, shoring up blind spots is essential to navigating a company’s big bets, creating buzzwords and dousing fires.
Aspiration Marketing
SEPTEMBER 13, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making
Martech
SEPTEMBER 14, 2023
CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift.
Social Media Examiner
SEPTEMBER 14, 2023
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? In this article, you’ll discover how to be more creative with your Instagram content. Why Is Creativity So Important on Instagram? Think of classic ads you've seen. They stick in your mind because they're original, fresh, and […] The post How to Be More Creative With Your Instagram Content appeared first on Social Media Examiner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
SEPTEMBER 14, 2023
Google has begun to push out an update to its helpful content system , the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said , “The September 2023 helpful content update is rolling out with an improved classifier.
Aspiration Marketing
SEPTEMBER 12, 2023
Are you looking to build or upgrade your website? The HubSpot CMS Hub is a powerful facilitator of content management built on one of the industry-leading CRM solutions. It offers a meaningful way to streamline, organize, and optimize your website's content while involving team members across the organization. How can it revolutionize your content management efforts?
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
Social Media Examiner
SEPTEMBER 11, 2023
Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers? In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy. Why Marketers Need to Know How the Instagram […] The post How the Instagram Algorithm Works in 2023 appeared first on Social Media Examiner.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
SEPTEMBER 11, 2023
Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority.
Aspiration Marketing
SEPTEMBER 11, 2023
Artificial intelligence (AI) chatbots are becoming increasingly popular as a way to support and automate customer service tasks. But are they right for every business? We will discuss the benefits and drawbacks of AI Chatbots, look at a bunch of numbers, and some options to explore. Beta Version - (marked) parts of this content are in still development and will be updated on an regular basis.
Content Marketing Institute
SEPTEMBER 14, 2023
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Social Media Examiner
SEPTEMBER 15, 2023
Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters? In this article, we’ll explore how a media company is using Web3. Web3: How Blockchain, AI, and the Metaverse Are Transforming Business Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are […] The post Growing a Business With Web3: The Web3 Academy Story appeared first on Social Media Examiner.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
SEPTEMBER 12, 2023
Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. But this update was also surrounded by a very volatile set of weeks prior to the update, making the update itself feel a bit more muted than previous updates.
Hubspot Marketing
SEPTEMBER 12, 2023
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information.
Buffer Marketing
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
SEPTEMBER 14, 2023
Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results , Google announced: “Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.” “This c
Hubspot Marketing
SEPTEMBER 15, 2023
Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you're sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources.
Sprout Social
SEPTEMBER 11, 2023
Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.
CMO Network
SEPTEMBER 12, 2023
When Brenner, a Hollywood insider, talks about getting used to being "comfortable with being uncomfortable," she isn’t just referring to herself but to Mattel’s variou.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
SEPTEMBER 15, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
Hubspot Marketing
SEPTEMBER 11, 2023
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be.
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
Marketing Insider Group
SEPTEMBER 12, 2023
Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing
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