Calvyn Lee Blog

NOVEMBER 26, 2023

Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding.

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. 1. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further

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Content Marketing Institute

NOVEMBER 30, 2023

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.

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CMO Network

NOVEMBER 27, 2023

A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?

Marketers 132

Marketers Marketing CMO 132

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

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Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.

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Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important? Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise […] The post Content Marketing Strategy in the Age of AI appeared first on Social Media Examiner.

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CMO Network

NOVEMBER 29, 2023

Embrace AI to enhance strategic impact and human insights. Discover marketing fluidity by balancing AI and human creativity.

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Social Media Examiner

NOVEMBER 29, 2023

Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? In this article, you'll discover how to put the right processes and people in place to support growth. How to Overcome the Challenges of Growing Your Marketing Agency Running a small business is filled with ups and downs, struggles […] The post How to Grow Your Marketing Agency: Scaling With Intention appeared first on Social Media Examiner.

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Aspiration Marketing

NOVEMBER 28, 2023

Efficiency in business operations is the cornerstone of success. In the digital age, where data drives decisions and automation streamlines workflows, HubSpot Operations Hub emerges as a game-changer. From understanding the service tiers to configuring it for your unique needs, we'll take you on a journey to harness the full potential of this platform.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

NOVEMBER 28, 2023

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

SEO 143

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

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Buffer Marketing

NOVEMBER 28, 2023

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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Aspiration Marketing

NOVEMBER 29, 2023

Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

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Brand Management Branding Management CMO 137

Search Engine Land

NOVEMBER 27, 2023

Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced.

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Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

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Aspiration Marketing

NOVEMBER 30, 2023

In the vast world of digital marketing, understanding your traffic sources is crucial. This is where direct traffic comes in—a valuable, often underestimated source that holds the potential to boost your online presence and brand credibility.

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Digital Marketing Branding Marketing Marketers 182

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

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Email Marketing eCommerce Customer Journey Marketers 135

CMO Network

NOVEMBER 30, 2023

Tesla finally began delivering its polarizing Cybertruck at an event in Austin, Texas. But can they catch up to other EV truck makers?

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CMO 132

Buffer Marketing

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I was pretty nervous (in hindsight, I really didn’t need to be!).

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Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle The video quickly went viral and has gone on to rack up more than 8

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

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Calvyn Lee Blog

DECEMBER 1, 2023

YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The Ad Blocker Crackdown In a recent video, a popular YouTuber discussed YouTube’s apparent “war” against ad blockers.

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Buffer Marketing

NOVEMBER 27, 2023

💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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Hubspot Marketing

DECEMBER 1, 2023

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

NOVEMBER 29, 2023

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content.

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Digital Marketing Content Marketing Marketers Marketing 130

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form video content to compete with the explosively popular app TikTok. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

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CMO Network

NOVEMBER 30, 2023

The worlds largest retailer announced that they will now implement sensory friendly hours from 8am to 10am every day in all their stores across the U.S. and Puerto Rico.

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Martech

NOVEMBER 30, 2023

As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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