Litmus
DECEMBER 7, 2022
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community?
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
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Kuno Creative
DECEMBER 8, 2022
As you’re reviewing your sales and marketing performance from the year, you might notice some gaps that seemed small at first have become gaping holes as you’ve grown.
Practical eCommerce - Marketing
DECEMBER 6, 2022
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
DECEMBER 5, 2022
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it - you’re probably used to hearing about how the loss of third-party cookies , GDPR, and iOS privacy changes spell certain doom for the marketing ind
Jeff Bullas
DECEMBER 6, 2022
Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve. What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.
Content Marketing Institute
DECEMBER 6, 2022
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
CMO Network
DECEMBER 7, 2022
Results of a study from Age of Majority provide insight on the underserved market of family caregivers.
Aspiration Marketing
DECEMBER 8, 2022
Since the early years of the World Wide Web, firms have benefited from developing an online presence. Although web standards have changed since early web pages offered businesses an eCommerce presence and marketing opportunities, many firms continue to embrace traditional web design as a method of managing the customer experience and handling inbound marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Jeff Bullas
DECEMBER 9, 2022
Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. Why it matters. Making money online isn’t just about having a good idea, how much venture capital you have raised, or how hard you work. It’s about how good your timing is. . Launching a new business into a fading and failing trend is a surefire way to lose a lot of money (Hint: You wouldn’t want to be starting a video rental store)
Businesses Grow
DECEMBER 8, 2022
The ChatGPT struggle. I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time. It will change everything in social media and content creation.
Hubspot Marketing
DECEMBER 7, 2022
I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email? According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates.
Aspiration Marketing
DECEMBER 6, 2022
Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage over those that don't understand its dimensions.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
DECEMBER 9, 2022
Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.
Sprout Social
DECEMBER 5, 2022
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a
Marketing Insider Group
DECEMBER 6, 2022
Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.
Hubspot Marketing
DECEMBER 7, 2022
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
DECEMBER 6, 2022
Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.
Search Engine Roundtable
DECEMBER 7, 2022
Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages globally - it is not just looking at English content anymore.
Marketing Insider Group
DECEMBER 5, 2022
Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.
Social Media Examiner
DECEMBER 6, 2022
Want more email subscribers? Wondering how to move Facebook followers to your list? In this article, you’ll learn how to leverage Facebook pages, posts, and ads to grow your email list. 3 Ways to Grow Your Email List on Facebook Without Spending Money From page features to organic posts, Facebook offers several methods for generating […]. The post 8 Ways to Grow Your Email List With Facebook appeared first on Social Media Examiner.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot Marketing
DECEMBER 9, 2022
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who were in your shoes and nailed the job search.
CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.
Neil Patel
DECEMBER 9, 2022
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
Hootsuite
DECEMBER 7, 2022
Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hubspot Marketing
DECEMBER 6, 2022
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today's audiences and enable you to stand out against competitors.
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
Buffer Marketing
DECEMBER 8, 2022
Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic. We interview amazing individuals with different goals who grew their brands on social media to further their career and business prospects. Thanks to social media, individuals have more control than ever over how they present themselves to the world.
Sprout Social
DECEMBER 5, 2022
Businesses and leaders have a responsibility to care for their employees. This shouldn’t be a controversial statement. Many businesses expect employees to enrich their business, but they don’t believe they owe enrichment to employees in return. From a business perspective, this type of treatment is a one way ticket to abysmal retention rates. But from a human perspective, as a leader, you should want the best for your people.
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